Question

【題目】Ahead of so-called Singles’ Day on the 11th of this month，2013, online sales have already begun peaking.

The leading e-business platform, tmall.com, has promoted(促銷) its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media. Vice President of tmall.com Wang Yulei says more than 20 thousand online stores have joined the Double 11 Day sales. But this number has doubled. The final number of how many products going to be on sale has not been known yet. But so far, many more products planned to be put on shelves with discounts.

During last year's Singles’ Day, tmall.com, together with taobao.com, reached a record of 19.1 billion yuan in sales, which considered a milestone in the e-business history of China.

Singles’ Day was first started by Chinese college students in the 1990s as the opposite of Valentine’s Day, a celebration for people without romantic partners. The timing was based on the date: Nov. 11—or double 11—for singles. Single young people would treat each other to dinner or give gifts to show love to someone and end their single status.

But now, the Singles’ Day has been promoted as a kind of grand craze just for the shopping season, thanks to thousands of discounted products being promoted online.

Taobao.com was the first big e-retail platform which used the double 11 idea to promote sales. Taobao.com reached one million yuan worth of sales on that day in 2009, when they first promoted the Singles’ Day idea. In 2010, the sales increased to 936 million yuan. The figure climbed up to 5.3 billion yuan in 2011, putting huge demand on shipping services. The figure doubled in 2012.

E-commerce is considered to be replacing the traditional retailing industry, but the reality is that both sides are learning from each other.

【1】How much is a dress that is usually sold at 250 yuan during Singles’ Day at tmall.com?

A. 500.B. 125.C. 100. D. 200.

【2】What can we infer from the passage?

A. Taobao.com reached 2.65 billion yuan in 2012.

B. E-commerce is going to replace traditional business at the end.

C. Double 11 Day was created to get the single status over for young people.

D. More than 20 thousand products will be provided in the Double 11 Day sales.

【3】Which of the following is the main idea of the passage?

A. Singles’ Day promotes online sales.

B. Why Singles’ Day is so popular.

C. How people celebrate Singles’ Day.

D. What Singles’ Day means.

【4】Where do you think is the passage taken from?

A. A science textbook.B. A newspaper.

C. A travel journal.D. A health report.

Answer 1

【答案】

【1】B

【2】C

【3】B

【4】B

【解析】

試題分析：本文講述了近幾年來(lái)光棍節(jié)期間一些電商的瘋狂打折促銷，這使光棍節(jié)期間的電商銷售額猛增。

【1】B 推理判斷題。根據(jù)第二段第一句The leading e-business platform, tmall.com, has promoted（促銷）its fifty-percent-off discount(折扣) to attract consumers.可知，天貓為了吸引顧客打五折，所以250元的服裝在這一天賣125，故選B。

【2】C 細(xì)節(jié)理解題。根據(jù)第四段最后一句Single young people would treat each other to dinner or give gifts to show love to someone and end their single status.可知，雙11日的創(chuàng)辦是為了使年輕人結(jié)束單身狀態(tài)。故選C。

【3】B 主旨大意題。根據(jù)第二段第一、二句The leading e-business platform, tmall.com, has promoted（促銷）its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media可知，文章在敘述為什么光棍節(jié)如此受歡迎。故選B。

【4】B 推理判斷題。縱觀全文可推知，本文是一篇新聞報(bào)道，介紹近幾年來(lái)光棍節(jié)期間一些電商的瘋狂打折促銷，這使光棍節(jié)期間的電商銷售額猛增。故選B。

名師點(diǎn)睛】

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要注意不是所有的段落都有主題句，有時(shí)主題句暗含在句中。閱讀這樣的文章，就需要自己根據(jù)文章的細(xì)節(jié)來(lái)分析，概括出段落的主題，從而推導(dǎo)出文章的主旨。分析的方法是：先弄清該段落主要講了哪幾方面的內(nèi)容，這些內(nèi)容在邏輯上有什么聯(lián)系，然后加以歸納形成主題�！�3】B主旨大意題。根據(jù)第二段第一、二句The leading e-business platform, tmall.com, has promoted（促銷）its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media可知文章在敘述為什么Singles’ Day如此受歡迎。故選B。