“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(事實(shí)) behind the image, the product, service or person will fail eventually.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑聞) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.

The downfall of the Arthour Andersen accounting firm is due to ________.

A. its dishonesty in business                    B. its previous images

C. its bad management                            D. its poor service

Why did some famous people fall from grace?

A. Their images were not well built up     B. They failed to live up to their images.

C.They felt much pressure from the public  D. They paid little attention to fame and fortune.

The structure of the passage is ________.

A: Argument                 P: Point                 C: Conclusion

The author tries to argue that _________.

A. image creates everything                 B. image is the key to success

C. truth is unlikely ever to be equalled    D. truth and image are equally important

--- An ant has two stomachs --- one for itself, one for others.

--- Really? Quite interesting. I ____ anything about it.

A. don’t know      B. have known      C. haven’t known     D. didn’t know

Progress ________so far very good and he is sure that his new book will be finished on time.

     A. was            B. had been        C. has been          D. will be

In the end, we got to the situation _______ we had to take immediate action to save the wounded.

A. where                     B. when                       C. how                        D. whether

按照課文填出下列句中缺少的詞匯，每空一詞。

                                     A

  …For example, one evening _____ it was so warm, I _____ awake on purpose _____ half past eleven in order to have a good look at the moon by myself.

                                     B

_____ in the next century, people from England made _____ to conquer other parts of the world and because of that, English began to be spoken in many other countries.

Will you ________ playing basketball?

   A. join us in      B. join to      C. join us to       D. to join us

The English spoken in the United States is only slightly different from ______ spoken in   England.

A. which            B. what                C. that                     D. the one

When he was there, he       go to that coffee shop at the corner after work every day.

       A．would      B．should     C．had better      D．might

There was a story many years ago of a school techer-Mrs. Thompson. She told the children on the first day that she oved them all the same. But that was a lie. There in the front row was a little boy named Teddy Stoddard. He didn’t play well with the other children and he always needed a bath. She did not like him.

Then. Mrs. Thompson got to know that Teddy was actually a very good boy before the death of his mother. Mrs. Thompson was ashamed of herself. She felt even worse when, like all her other students, Teddy brought her a Christmas present too. It was his mother’s perfume(香水).

Teddy said, “Mrs. Thompson, today you smell just like my Mom used to.” After the children left she cried for at least an hour. On that very day, she stopped teaching reading, writing and math. Instead, she began to teach children.

Mrs. Thompson paid particular attention to Teddy. The boy’s mind seemed to come alive. The more she encouraged him, the faster he improved. By the end of the sixth grade, Teddy had become one of the smartest children in the class.

Six years went by before she got a note from Teddy. He wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in his whole life. He went to college. Mrs. Thompson got two more letters from him with the last one signed. Theodore F. Stoddard, M.D.(醫(yī)學(xué)博士).

The story doesn’t end there. On his wedding day, Dr. Stoddard whispered in Mrs. Thompson’s ear, “Thank you, Mrs. Thompson, for believing in me. You made me feel important and showed me that I could make a difference.”

Mrs. Thompson, with tears in her eyes, whispered back, “Teddy, you have it all wrong. You were the one who taught me that I could make a difference, I didn’t know how to teach until I met you.”

What did Mrs. Thompson do on the first day of school?

       A．She made Teddy feel ashamed.

       B．She asked the children to play with Teddy.

       C．She changed Teddy’s seat to the front row.

       D．She told the class something untrue about herself.

What did Mrs. Thompson find out about Teddy?

       A．He often told lies.

       B．He was good at math.

       C．He needed motherly care.

       D．He enjoyed playing with others.

In what way did Mrs. Thompson change?

       A．She taught fewer school subjects.

       B．She became stricter with her students.

       C．She no longer liked her job as a teacher.

       D．She card more about educating students.

Why did Teddy thank Mrs. Thompson at his wedding?

       A．She had kept in touch with him.

       B．She had given him encouragement.

       C．She had sent him Christmas presents.

       D．She had taught him how to judge people.

These articles ________ the problems of the modern world, including race relations and community development.

A．a(chǎn)ddress                   B．a(chǎn)void                      C．create                     D．correct