Marie Curie took little notice _____ the honours that were given to her in her later years.

 A.of                     B. on                    C. about                     D. from

Children are always full of c_______; they want to know everything.

She was so angry and spoke so fast that none of us understood _______ he said meant.

A. that　　　　　　　　　　 B. what

C. that that　　　　　　　　 D. what what

As a result of destroying the forests, _____ desert _____ covered the land.

　 A. plenty of; has　　　 B. a great number of; have

　 C. a great deal of; have　 D. a good many; has

—Your mother becomes more and more forgetful.

   — Yes. She searched for her cell phone for a whole day last Sunday but it ______ in her coat

pocket the next day.

A. turned out  B. turned on    C. turned over      D. turned up

The exam results will be _____ on Friday afternoon.

A. put down　　　　 B. put off　　　　 C. put up　　　　 D. put away

It was foolish of him to　　　 his notes during that important test, and as a result, he got punished.

　 A.stick to　　　 B.refer to　　　 C.keep to　　 D.point to

Pandas are native ______ China.

　 A. with　 　　　　　　B. to　 　　　　　　 C. for　 　　　　　　 D. in

— Why was Tom scolded by our teacher?　　　　 — For ________.

A. tell a lie　　　 B. telling lies　　 C. told lies　　　 D. telling lie

Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.

More Attention to the Image of Product