There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包裝)is the quiet but persuading salesman?  

There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消費者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.

Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.www.7caiedu.cn

This new consumer response(反應(yīng))to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.

1.According to the passage, ______ seems to be able to persuade a consumer to buy the  product.

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

2.It can be inferred(推測)from the passage that V8 is a kind of        .

A．vegetable dish

B．healthy juice

C．hard drink

D．red vegetable

3.“And the word ‘green’ today can keep food prices going up” This sentence  

suggests that consumers today are       .

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

4.What’s the best title of the passage?

A．Colors and Shapes

B．Packaging Can Talk

C．The response to the packages

D．What is packing?

 

About twenty of us had been fortunate enough to receive invitations to a film-studio（影棚）to take part in a crowd-scene. Although our "act" would last only for a short time, we could see quite a number of interesting things.

We all stood at the far end of the studio as workmen prepared the scene, setting up trees at the edge of a winding path. Very soon, bright lights were turned on and the big movie-camera was wheeled into position. The director shouted something to the camera operator and then went to speak to the two famous actors nearby. Since it was hot in the studio, it came as a surprise to us to see one of the actors put on a heavy overcoat and start walking along the path. A big fan began blowing tiny white feathers down on him, and soon the trees were covered in "snow". Two more fans were turned on, and a "strong wind" blew through the trees. The picture looked so real that it made us feel cold.

The next scene was a complete contrast (對比).The way it was filmed was quite unusual. Pictures taken on an island in the Pacific were shown on a glass screen. An actor and actress stood in front of the scene so that they looked as if they were at the water's edge on an island. By a simple trick like this, palm trees, sandy beaches, and blue, clear skies had been brought into the studio!

Since it was our turn next, we were left wondering what scene would be prepared for us. For a full three minutes in our lives we would be experiencing the excitement of being film “Stars”!

1.Who is the author?

A．A cameraman.                          B．A film director.

C．A workman for scene setting               D．A crowd-scene actor

2. What made the author feel cold?

A．The heavy snowfall.                      B．The film being shown.

C．The low temperature.                    D．The man-made scene.

3.What would happen in the "three minutes" mentioned, in the last paragraph?

A．A new scene would be filmed.

B．More stars would act in the film.

C．The author would leave the studio.

D．The next scene would be prepared.

 

In France, most of the people want to have a very long time for lunch. In Britain it doesn’t seem to be important 31             people take a cup of tea and a very quick sandwich and it’s OK.

Another very 32           (surprise) thing for the foreigner is the way the people obey the law — you seem to have much more discipline 33          in France, and you respect the police 34           more than we do. For instance, people park their car 35         , and they know it is forbidden 36            they do it — in Britain people don’t do that.

In England, it’s 37          (easy) to feel alone. People don’t bother you, don’t look after you or worry 38          you so much, so it’s easy to get lost or to hide away here. When you’re in the United States people want to know 39____________     you are, they tend to speak to you, to find out who you are,40         you’re doing.

 

 

第三部分   閱讀（共兩節(jié)，滿分40分）

第一節(jié)   閱讀理解（共15小題，每小題2分，滿分30分）

閱讀下列四篇短文，從每題所給的四個選現(xiàn)（A、B、C和D）中，選出最佳選項，并在答題卡上將該項涂黑。

Weighed down（壓得喘不過氣來） by study? Pushed to the limit by the fast pace of life? Frightened by the possible war? Well, you’re not alone. Men and women in France are seeking relief using the world’s best medicine─laughter.

In the past year, more than 25 laughter clubs have been set up across the country. People of all ages release their stress with an hour of group laughs. “People telephoned me and said they have forgotten what it is to laugh. They want to find a place where they can escape all their problems for a while. So they come,” said 40-year-old Jocelyn Le Moan. She usually takes a class of around 60 people through a series of laughter techniques.

Her pupils range from teenagers to 70 years old, but most are middle-aged white collars seeking 60 minutes of relaxation at the end of a busy day.

Le Moan takes them through the “Lion Laugh” and the “Laugh Contest”, where participants “speak” to each other in different ways. And instead of talking, they break into fits of laughter. At the end there are 15 minutes of “meditation”（沉思）,when they lie on their backs and let the laughs burst out of their mouths.

“I love it. It’s an experience that has changed my life. Through it I rediscovered the child’s laugh inside me,” said Romain Jourffroy, 24.

Like Jourffroy, many laughter club members find themselves changed into children again, and why not? The average preschooler laughs up to 400 times a day. The average adult only a sad seven to fifteen.

The physical benefits of laughter are already well-recognized. Doctors say the act of laughing releases good chemicals into the blood-stream, while the quick breathing that accompanies it helps massage（按摩）the digestive organs and strengthens the heart.

“A full hour is like having your insides go jogging! One finishes out of breath, but feels revitalized (產(chǎn)生新活力). And on top of that, you’ve had a laugh,” said doctor Alexisd Estaing.

And many participants in Paris also emphasize the psychological benefits. They believe that laughter is a way of making oneself feel more confident.

“Maybe it is because we are surrounded by so many troubles that we feel the need to keep laughing,” said Anne Maurigiano, a 29-year-old filmmaker.

1.      From the passage, we can conclude the following but __________.

       A. Jocelyn Le Moan is a teacher of the club.

       B. the members are mostly middle-aged white collars.

       C. people always need some way to relax in life.

       D. laugh freely and everything goes well.

2.    The writer suggested that you should __________.

       A. have a good laugh after a busy day

       B. talk to each other about what troubles you

       C. learn series of laughter techniques

       D. take the world’s best medicine

3.      Which of the following is NOT included among the benefits of laughing ?

       A. It can make people rediscover their children’s laugh.

       B. It can release good chemical into blood-stream.

       C. It can make you feel self-confident.

       D. It can cure the illness of people.

4. What does the phrase “on the top of that ” mean?

       A. besides                                                       B. on the top of tiredness

C. above all                                                        D. on the top of your energy

 

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Many students find it hardly to speak or read  in front of others. Try taking a deep breath     to relax after you begin, and then read slowly and clearly. It might help to practice read aloud to family members at the home. Reading aloud is a opportunity to get used to speak to an audience.The more often you do, the more comfortable and confidence you will probably feel. In this way, not only you gain confidence, but alsoyou can receive advices from your parents.