Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.

B. The price of the product.

C. The color of its package.

D. The brand name of the product.

2.The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.

A. attracted the customers strongly

B. caused the customers to lose interest

C. tricked the customers into shopping

D. had weak effects on the customers

3.Which of the following is the key to the success in product sales?

A. The way to promote goods.

B. The team to produce a good product.

C. The discovery of a genius.

D. The brand name used by successful producers.

4.Which of the following would be the best title for this text?

A. Choice of Good Products

B. Disadvantages of Products

C. Effect of Packaging on Shopping

D. Brand Names and Shopping Tricks

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語 來源：2014-2015學(xué)年江蘇南京鹽城兩市高三一模考試英語試卷（解析版） 題型：單項(xiàng)填空

A great deal of hotel business comes from people travelling not just for holidays but by people travelling ________ their business activities．

A．in harmony with B．in conflict with

C．by order of D．by virtue of

查看答案和解析>>

科目：高中英語 來源：2014-2015學(xué)年北京市朝陽(yáng)區(qū)高三一�？荚囉⒄Z試卷（解析版） 題型：其他題

Virtual (虛擬) Teams

Virtual teams are a great way to enable teamwork in situations where people are not sitting in the same office at the same time．1.This is particularly so for businesses that use virtual teams to build global presence，or need less common skills or knowledge from people who are unwilling to travel．

Virtual teams are governed by the same basic principles as traditional teams．2. It is the way the team members communicate．They rely on special communication channels enabled by modern technologies，such as emails，faxes，and teleconferences，and alike．Due to more limited communication channels，the success of virtual teams is much more sensitive to the type of project the group works on，what people are selected，and how the team is managed．

3. One challenging case is the projects that rely heavily on integrated work．That is to say，when each person’s work depends significantly on what someone else is doing at the same moment，like in a sports team，there is an ongoing heavy exchange of information in real time，and the tasks have to go through a strict order within a short time．

Not everyone can perform well in a virtual team environment．4.Another important quality is communication skills．The team members must be able to communicate clearly and positively．

Managers of virtual teams need to pay much more attention to having clear goals，performance standards，and communication rules．People have various assumptions on what to expect from each other．5.

One of the biggest challenges of virtual teams is building trust between the team members．Trust is important for unblocking communication between members and increasing motivation of each person in the team．The issue of trust needs special attention at any stage of team existence．

A．Yet，there is one significant difference．

B．Not every type of project is suitable for a virtual team．

C．A virtual team can choose whatever project they like to work on．

D．The members must be self-motivated and able to work independently．

E．Such teams are now widely used by companies and organizations to cut business costs．

F．Members of virtual teams communicate quite well although they never meet face-to-face．

G．To avoid misunderstanding，clear rules that everyone understands and agrees on are necessary．

查看答案和解析>>

科目：高中英語 來源：2016屆浙江溫州第二外國(guó)語學(xué)校高三10月月考英語試卷（解析版） 題型：單項(xiàng)填空

— Why didn’t Tom ask for help then?

— You know, at such a midnight, there was no one ______.

A. he could turn to B. for whom to turn

C. who to turn to D. for him to turn

查看答案和解析>>

科目：高中英語 來源：2016屆山東鄒城市高三10月月考英語試卷（解析版） 題型：閱讀理解

There are two types of people in the world. Although they have equal degree of health and wealth and other comforts of life, one becomes happy; the other becomes unhappy. This arises from the different ways in which they consider things, persons, events and the resulting effects upon their minds.

People who are to be happy fix their attention on the convenience of things: the pleasant parts of conversation, the well prepared dishes, the goodness of the wine, and the fine weather. They enjoy all the cheerful things. Those who are to be unhappy think and speak only of the opposite things. Therefore, they are continually dissatisfied. By their remarks, they sour the pleasure of society, offend (hurt) many people, and make themselves disagreeable everywhere. The intention of criticizing and being disliked is perhaps taken up by imitation(仿效). It grows into a habit, unknown to its possessors. The habit may be strong, but it may be cured when those who have it realize its bad effects on their interests and tastes. I hope this little warning may be of service to them, and help them change this habit.

Although in fact it is chiefly an act of the imagination, it has serious results in life since it brings on deep sorrow and bad luck. Those people offend many others; nobody loves them, and no one treats them with more than the most common politeness and respect. If they bring on themselves public objections, no one will defend or excuse them, and many will join to criticize their wrong doings. These people should change this bad habit and be pleased with what is pleasing, without worrying needlessly about themselves and others. If they don’t, it will be good for others to avoid any contact with them. Otherwise, it can be disagreeable and sometimes very inconvenient, especially when one becomes mixed up in their quarrels.

1.People who are unhappy ______.

A. always consider things differently from others

B. usually are affected by the results of certain things

C. usually misunderstand what others think or say

D. always discover the unpleasant side of certain things

2.The underlined phrase “sour the pleasure of society” in the second paragraph means ______.

A. have a good taste with social life

B. make others unhappy

C. tend to scold others openly

D. enjoy the pleasure of life

3.We can conclude from the second paragraph that_______.

A. we should pity all such unhappy people.

B. such unhappy people are dangerous to social life.

C. people can get rid of the habit of unhappiness.

D. unhappy people can not understand happy persons.

4.If such unhappy person insists on keeping the habit, the author suggests people should______.

A. prevent any communication with them.

B. show no respect and politeness to them

C. persuade them to recognize the bad effects

D. quarrel with them until they realize the mistakes

查看答案和解析>>

科目：高中英語 來源：2014-2015學(xué)年浙江省溫州市十校聯(lián)合體高三上期初聯(lián)考英語試卷（解析版） 題型：單項(xiàng)填空

Women's Day is around the corner, and I'm considering buying a gift for Mum, ________ that

is to her taste.

A. for which B. which

C. the one D. one

查看答案和解析>>

科目：高中英語 來源：2014-2015學(xué)年浙江省溫州市十校聯(lián)合體高三第一次月考英語試卷（解析版） 題型：單項(xiàng)填空

People who do not smoke have less ______of suffering from lung cancer than those who do so.

A. potential B. pattern

C. preference D. prejudice

查看答案和解析>>

科目：高中英語 來源：2014-2015學(xué)年山東實(shí)驗(yàn)中學(xué)高三第一次診斷性考試英語試卷（解析版） 題型：閱讀理解

A

Starting in 1972，the National Park Service established a policy for forest fires called Natural Burn．It was acknowledged that some forest fires，such as those which were caused by lighthing were necessary for forests to maintain(保持)balanced ecosystems，so the fire should be allowed to burn．However， a big fire in Yellowstone National Park in 1988 caused this policy to be abandbned since the fire was initially（最初）allowed to burn yet soon out of contro1．As a result，the fire of 1988 destroyed much of Yellowstone，which is America’s oldest and most beloved national park．Massive areas of plants were destroyed，and large empty spaces and acres of burned and blackened trees greeted visitors．The rivers and streams were choked with ash，and the ecosystem of the park was changed beyond repair．

In addition，great numbers of animals were killed by the fires that burned out of control. The fires were driven by high winds，moving as many as ten miles a day．Many small animals died in the flames．The fires’rapid advances gave the wildlife little chance to escape．Even today，few of these small forest animals have returned to live in the park. In the years immediately following the fires，the numbers of visitors declined. rapidly．No one was interested in seeing a blackened and treeless park on vacation．Yellowstone had previously been famous for its amazing views and unique geological formations such as the geyser(噴泉) Old Faithful．But now its reputation as America's wonder is damaged permanently．

1.Natural Burn was adopted because some forest fires were ______________

A. hard to put out

B．started by lightning

C. good for the balance of nature

D．a(chǎn)pproved by National Park Service

2.The big fire in Yellowstone in 1988 _______________．

A．became out of control at first

B．brought the natural burn policy to an end

C．was allowed to burn continuously

D．destroyed the park completely

3.Why were so many animals killed in the big fire?

A． Because winds were blown from high places．

B． Because the animals moved only ten miles a day．

C． Because the animals lived in lower places．

D. Because strong winds contributed to the fire a lot．

4.Yellowstone was famous for its ______________．

A．rare animals

B．unique plants

C．beautiful scenery

D．1ittle streams

5.The text probably comes from _____________．

A．a(chǎn) geography magazine

B．a(chǎn) news report

C．a(chǎn) commercial ad

D．a(chǎn) science fiction

查看答案和解析>>

科目：高中英語 來源：2014-2015學(xué)年江西南昌二中高三上學(xué)期第一次考試英語試卷（解析版） 題型：其他題

閱讀表達(dá)(共5小題；滿分10分)

Statuses(身份) are part of human inventions that help us get along with one another and determine where we “fit” in society. As we go about our daily routines, we mentally attempt to place people in terms of their statuses. For example, we must judge whether the person in the library is a reader or a librarian, whether the telephone caller is a friend or a salesman, and so on.

The statuses we take often vary with the people we meet and change throughout life. Most of us can quickly adjust our statuses that various situations or occasions require. Most of social interaction(互動(dòng)) consists of identifying and selecting among appropriate statuses and allowing other people to take their statuses in relation to us. This means that we fit our actions to those of other people based on a constant mental process of judgment. Although some of us find the task more difficult than others, most of us perform it rather effortlessly.

A status has been compared to ready-made clothes. Within certain limits, the buyer can choose style and fabric (衣料). But an American is not free to choose the costume of a Chinese peasant or that of a Hindu prince. We must choose from among the clothing presented by our society. Furthermore, our choice is limited to a size that will fit, as well as by our pocketbook(錢包). Having made a choice within these limits we can make certain changes, but apart from minor adjustments, we tend to be limited to what the stores have on their racks(衣架). Statues too come ready made, and the range of choice among them is limited.

1.What is the function of statuses ? (not more than 15 words)

2.What do we do as the situation changes? (not more than 5 words)

3.In Paragraph 2 which word do you think can replace “identifying”? (1 word)

4.Besides society what are the other two factors (因素)that limit our choice of statuses? (not more than 3 words)

5.What is the main idea of Paragraph 3? (not more than 7 words)

查看答案和解析>>

同步練習(xí)冊(cè)答案