Question

【題目】Mr. Selfridge, the Wisconsin-born retailer (零售商) who left school at 14, rose to become a partner in Marshall Field's, Chicago. Founded in 1852, it was one of the first and most ambitious US department stores. Mr. Selfridge had done well with Marshall Field's. He liked to say, “The customer is always right,” which made the Chicago store popular. And he is believed to have invented the phrase “Only so many Shopping Days until Christmas”.

When he visited London on holiday in 1906 he was surprised to find most of the city's department stores were no match for their American and Parisian competitors. This led Selfridge to leave the US and establish Selfridges. a department store named after him at the west end of London's Oxford Street. In Oxford Street, Selfridge's design team shaped an ambitious classical place building with a wall of plate glass windows.

Opened in 1909, Selfridges offered customers a hundred departments along with restaurants, a roof garden, reading and writing rooms, reception areas for foreign visitors, a first-aid room and most importantly, a small army of knowledgeable floor-walking assistants who served as guides as well as being thoroughly instructed in the art of making a sale.

Mr. Selfridge did much to make the department store a destination rather than just a big and comprehensively stocked city shop. It became a place to meet and for ladies to lunch. Mr. Selfridge later introduced the department store as a key element of the 20th Century culture, and Chaplin acknowledged the growing trend for shopping in the department store in his film The Floorwalker.

【1】What can be learned about Mr. Selfridge from Paragraph 1?

A. He was well-educated.

B. He was a gifted businessman.

C. He was a modest man.

D. He was dishonest.

【2】What made Selfridge build a department store in London?

A. The industrial atmosphere in London.

B. His desire to own a department store.

C. His confidence in business success.

D. Affection for London architecture.

【3】What was Selfridges' most impressive characteristic?

A. The number of departments.

B. The broad choice of goods.

C. The small group of guards.

D. The well-trained sales guides.

【4】What is the main purpose of the article?

A. To introduce the retailer, Selfridge.

B. To compare different department stores.

C. To encourage readers to spend more.

D. To explain how to start a department store.

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】A

【解析】

試題分析：本文主要介紹了馬歇爾·費(fèi)茲百貨公司的合伙人——美國(guó)商人Selfridge到英國(guó)開(kāi)拓市場(chǎng)的過(guò)程和他的銷(xiāo)售特色。

【1】B 推理判斷題。根據(jù)第一段Mr. Selfridge had done well with Marshall Field's. He liked to say, “The customer is always right,” which made the Chicago store popular. And he is believed to have invented the phrase “Only so many Shopping Days until Christmas”.可知，他很擅長(zhǎng)營(yíng)銷(xiāo)，是天生的商人。故選B。

【2】C 推理判斷題。根據(jù)第二段When he visited London on holiday in 1906 he was surprised to find most of the city's department stores were no match for their American and Parisian competitors.可知，當(dāng)時(shí)英國(guó)沒(méi)有一家百貨店能和美國(guó)的相比，所以他在英國(guó)建立了商店。由此說(shuō)明他對(duì)自己的商業(yè)模式很自信，認(rèn)為能成功。故選C。

【3】D 推理判斷題。根據(jù)第三段most importantly, a small army of knowledgeable floor-walking assistants who served as guides as well as being thoroughly instructed in the art of making a sale.可知，在他的商業(yè)模式中，最重要的是訓(xùn)練有素的銷(xiāo)售助理，故選D。

【4】A 主旨大意題。本文主要介紹了馬歇爾·費(fèi)茲百貨公司的合伙人——美國(guó)商人Selfridge到英國(guó)開(kāi)拓市場(chǎng)的過(guò)程和他的銷(xiāo)售特色。故選A。