【題目】On Tuesday, the White House and the U.S. Department of Agriculture (USDA) set new limits (設(shè)置新限定)on advertising food and drinks in schools.

The rules ban (禁止)advertisements for unhealthy foods in schools. The ad ban includes sugary drinks that account for more than 90% of unhealthy ads. An ad for Coca-Cola, for example, will be removed from a scoreboard (記分牌) at a high school football game. However, ads for Diet Coke and Dasani water, owned by the same company, are allowed to display(展示).

The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food. The marketing limits came after new USDA regulations that put a limit on the calorie, fat and sugar in most school food items. “The idea is simple our classrooms should be healthy places,” the First Lady Michelle Obama said. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be destroyed by unhealthy messages in schools.” However, the healthier food rules are criticized by people who think the government should not control what kids eat and by some students who don’t like the healthier foods.

It is reported that food companies spend $149 million a year on marketing foods to kids, and many big companies are supporting the new rules. Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down.

“The new limits ensure(保證) that schools remain safe places where kids can learn and eat healthy food,” Agriculture Secretary Tom Vilsak said. The rules will help guide schools on ways to create standards (標(biāo)準(zhǔn)) for foods and physical activities. They will require parents and the community to be involved in the campaign.

【1What’s the main idea of the text?

A. Having a balanced diet in schools is important.

B. New limits on advertising foods in schools have been set.

C. It’s Michelle’s duty to make sure schools are safe places.

D. Banning advertisements for Coca-Cola in schools is necessary.

【2The “Let’s Move” campaign aims to_____.

A. instruct parents to cook healthy food at home

B. let children keep away from sugar

C. warn children of the danger of obesity

D. keep American children healthy

【3What’s Coca-Cola’s attitude towards the new limits?

A. Supportive. B.unsatisfied.

C. Doubtful. D. Disappointed.

【4Which of the following is TRUE according to the text?

A. All advertisements for Coca-Cola in schools will be removed.

B. All people approve of banning advertisements for unhealthy food.

C. Schools play an important role in forming children’s healthy habits.

D. The new limits will have a negative effect on all food companies.

【答案】

【1】B

【2】D

【3】A

【4】C

【解析】

試題分析:本文主要講了美國(guó)白宮和美國(guó)農(nóng)業(yè)部頒布了關(guān)于在校食品及飲品廣告的新限定,并明確指出包括新規(guī)定在內(nèi)的‘Let’s Move’這項(xiàng)運(yùn)動(dòng)目標(biāo)是使全美在校生的飲食更加健康,美國(guó)各大食品公司也為其在食品廣告上做出相應(yīng)的調(diào)整。

【1】概括歸納題。本題可采用排除法,A和C選項(xiàng)均于本文主題無(wú)關(guān),D選項(xiàng)于原文內(nèi)容不符,文章主要內(nèi)容圍繞新的的食品廣告規(guī)則展開(kāi),聯(lián)系到文章內(nèi)容,故選B。

【2】細(xì)節(jié)理解題。從文中第三段‘The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food.’可知‘Let’s Move’這項(xiàng)運(yùn)動(dòng)是用來(lái)抵抗童年過(guò)度肥胖而最終的目標(biāo)是使孩子們的飲食更健康,故選D。

【3】細(xì)節(jié)理解題。從文章倒數(shù)第二段‘Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down. ’可知可口可樂(lè)和百事公司已經(jīng)開(kāi)始為更健康的是食品做廣告,對(duì)于學(xué)校,類似可口可樂(lè)這樣的垃圾食品廣告記分牌將被取下,故選A。

【4】判斷推理題。本題可用排除法,A,B和D選項(xiàng)文中均沒(méi)有提及,而文章內(nèi)容主要針對(duì)學(xué)校和在校生,聯(lián)系文章內(nèi)容,故選C。

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