Question

9．Instagram is containing so many photos of food-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．
I always thought people's taking pictures of their food was kind of silly，but at this new  pop-up restaurant in the UK，I'd probably do it too．'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant （巨人）Birds Eye，who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online．They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don't have to pay for，if they photo and Instagram it．
The restaurant is a part of Birds Eye's'Food for Life'campaign，a new marketing project that aims at changing the way people look at frozen food．"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special，"said marketing director Margaret Jobling．
The reaction to The Picture House has been great so far．And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year，in a cafe in Germany customers pay by how much time they spend there，not by what they eat．ziyuanku．com
 
25．Instagram probably isD
A．a(chǎn) restaurant free of charge
B．a(chǎn) campaign of"Food for Life"
C．a(chǎn) new marketing project
D．a(chǎn) program used to share photos
26．"The Picture House"encourages sharing photos of its food toB．
A．raise the price of frozen food
B．a(chǎn)ttract more customers
C．create a new social media trend
D．reward the regular customers
27．Which of the following can serve as the best title for the passage？C
A．No Need to Pay．
B．The Pop-up Diner．
C．Pay by Picture．
D．Food for Life．

Answer 1

分析 本文介紹了英國(guó)一家餐廳運(yùn)用了時(shí)下最流行的照片分享軟件來(lái)招攬客戶(hù)，只要上傳他們餐廳的相片到照片分享軟件上，就可以免單，這家餐廳所屬的公司通過(guò)對(duì)人們?nèi)粘Ｉ�活的觀察，結(jié)合自身產(chǎn)業(yè)推出的營(yíng)銷(xiāo)策略深受大家喜愛(ài)，實(shí)踐證明這項(xiàng)策略非常成功．

解答 25．D．細(xì)節(jié)理解題．根據(jù)文章'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!可知本文講的是英國(guó)一家餐廳將餐廳經(jīng)營(yíng)與時(shí)下流行的照片分享軟件相結(jié)合的事例，從全文大意中可推斷出答案是D．
26．B．細(xì)節(jié)理解題．根據(jù)文章 they realized it was a better way to advertise their new dining range．"中可以看出，他想拓寬餐廳的業(yè)務(wù)范圍，吸引更多的顧客．故選擇B．
27．C．細(xì)節(jié)理解題．根據(jù)文章'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!可知英國(guó)一家餐廳將餐廳經(jīng)營(yíng)與時(shí)下流行的照片分享軟件相結(jié)合的事例，人們只要上傳照片就可以獲得免單．因此選擇C．

點(diǎn)評(píng) 考察學(xué)生的細(xì)節(jié)理解和推理判斷能力，做細(xì)節(jié)理解題時(shí)一定要找到文章中的原句，和題干進(jìn)行比較，再做出正確的選擇．在做推理判斷題不要以個(gè)人的主觀想象代替文章的事實(shí)，要根據(jù)文章事實(shí)進(jìn)行合乎邏輯的推理判斷．