Question

【題目】閱讀理解
Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK,I'd probably do it too.“The Picture House” is the world's first pay-by-photo restaurant—you order, click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant (巨人) Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho, London for three days in May,and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's 'Food for Life' campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling .
The reaction to The Picture House has been great so far.And The pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year,in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
（1）Instagram probably is ____.
A.a restaurant free of charge
B.a program used to share photos
C.a new marketing project
D.a campaign of "Food for Life"
（2）”The Picture House” encourages sharing photos of its food to ____.
A.raise the price of frozen food
B.reward the regular customers
C.create a new social media trend
D.attract more customers
（3）Which of the following can serve as the best title for the passage?
A.No Need to Pay.
B.The Pop-up Diner.
C.Pay by Picture.
D.Food for Life.

Answer 1

【答案】
（1）B
（2）D
（3）C
【解析】本文是一篇記敘文，介紹英國一家餐廳運用分享軟件招攬客戶，只要上傳他們餐廳的照片就可以免單，這種營銷策略深深地受到大家的喜愛，并且被證明是非常成功的。
（1）考查推理判斷。根據(jù)第一段I中的“Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of…“以及第二段中的”…you order,click a photo of the food,share on Instagram and eat for free!”可推斷，Instagram是一個分享照片的應用軟件。故選B。
（2）考查推理判斷。根據(jù)第三段中的“So they realized it was a better way to advertise their new dining range.”可推斷，分享食物照片是一種更好的為新的餐飲系列做廣告的方式，因此推斷該餐廳鼓勵顧客分享食物是為了吸引更好的顧客。故選D。
（3）考查主旨大意�？v觀全文可知，本文講述一家餐廳通過分享食物圖片來付款的新的營銷方式。故D項為最佳標題。故選D。