3．When you turn on the radio，you hear an advertisement．When you watch television，you hear and see an advertisement．If you turn the pages of a newspaper or magazine，again you find an advertisement．If you walk down the street，you see one advertisement board after another．All day，every day，people who want to sell you something competent to catch your attention．As a result，advertisements are almost everywhere．In the West，advertisements are the fuel that makes mass media（大眾媒介） work．The government does not give money to mass media such as TV stations，newspapers，magazines and radio stations．They are all owned privately．So where does the money come from？From advertisements．Without advertisements，there would not be these private businesses．
Have you ever asked yourself what advertising is？Through the years，people have given different answers to the question．For some time it was felt that advertising was a means of"keeping your name before the public"．And some people thought that advertising was"truth well told"．Now more and more people describe it in this way：Advertising is the paid，nonpersonal，and usually persuasive description of goods，services and ideas through various media．
All advertisements try to make people believe that the product，idea，or service advertised can do well to them．Advertisements exist everywhere in our lives．
28．What is the passage mainly about？D
A．The importance of advertisement
B．The society's great need of advertisement
C．The beginning of advertisement
D．The prosperity of advertisement
29．What's the financial source of the privately owned mass media？C
A．The local governments．
B．Their owners'families．
C．Advertisements．
D．The audience．
30．According to the passage，what is one of the features of advertisements？B
A．Advertising is personal opinions that people don't believe them．
B．Advertisements try to make people believe their products are true．
C．Advertisements are unreliable and people don't buy things on line．
D．Advertisements are misleading that people all buy things on shops．
31．Which of the following is true？A
A．Without advertisements，the mass media in the West could not work．
B．In America，the government spend a lot of money on the mass media．
C．About what advertising is，people have no answers to it．
D．People now don't believe the advertisements．

分析 本文屬于說(shuō)明文閱讀，作者通過(guò)這篇文章主要向我們描述了廣告的繁榮，它的特點(diǎn)是廣告試圖使人們相信他們的產(chǎn)品是真實(shí)的，以獲得資金支持民營(yíng)企業(yè)和西方的大眾媒體．

解答 28．D．主旨大意題．根據(jù)最后一段：All advertisements try to make people believe that the product，idea，or service advertised can do well to them．Advertisements exist everywhere in our lives可知文章主要講廣告的繁榮；故選D．
29．C．細(xì)節(jié)理解題．根據(jù)第一段：Without advertisements，there would not be these private businesses可知民營(yíng)媒體的資金來(lái)源是廣告；故選C．
30．B．細(xì)節(jié)理解題．根據(jù)最后一段：All advertisements try to make people believe that the product，idea，or service advertised can do well to them可知廣告的特點(diǎn)是廣告試圖使人們相信他們的產(chǎn)品是真實(shí)的；故選B．
31．A．推理判斷題．根據(jù)第一段：In the West，advertisements are the fuel that makes mass media（大眾媒介） work可知沒(méi)有廣告，西方的大眾媒體就不能工作；故選A．

點(diǎn)評(píng) 考察學(xué)生的細(xì)節(jié)理解和推理判斷能力，做細(xì)節(jié)理解題時(shí)一定要找到文章中的原句，和題干進(jìn)行比較，再做出正確的選擇．在做推理判斷題不要以個(gè)人的主觀想象代替文章的事實(shí)，要根據(jù)文章事實(shí)進(jìn)行合乎邏輯的推理判斷．

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