Question

【題目】D

HONG KONG — In China, the smartphone battle used to be Samsung versus Apple. But not any more .

Over the summer, a Chinese company, Xiaomi, took the No. 1 position in China’s competitive market and became the world’s third-largest phone maker in the process.

Founded in 2010 , Xiaomi was late to the game. But a clever social media strategy and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.

With people in China expected to buy 500 million smart phones in 2015 — more than three times as many as will be sold in the United States, Xiaomi is likely to remain its place as one of the most powerful phone makers in the world’s most important market.

Now the company’s founders, who include the Chinese entrepreneur Lei Jun and the former Google executive Lin Bin, hope that status will help them take their brand globally.

Why Xiaomi gained such great success ? The reason partially lies in its fans’ participation. “Xiaomi fans have a high level of organization,” said Li Nan, vice president of the rival Meizu, “They love Xiaomi. It’s a form of idolatry.”

Han Yu, a 24-year-old studying for his master’s degree, is one of those idolaters. He, with tens of thousands of others, helps Xiaomi test its user interface by looking for bugs and offering suggestions. Much of his personal life revolves around Xiaomi. He said he was honored when his suggestion to create a private photo folder was adopted on phones by Xiaomi.

“I really enjoy the sense of participation,” Mr. Han said.

For all its success, Xiaomi’s biggest challenge looms outside China. In 2013, the company hired Hugo Barra, an old friend of Mr. Lin’s from Google, to lead the company’s international expansion. “I would put China No. 1, India two, Indonesia three, then hopefully follow with Brazil and Russia,” he said. “The developed countries with tightly controlled carrier networks are not in the top five.” The countries Lin identifies all have large populations who still have not bought their first smartphone, meaning Xiaomi has a chance.

【1】The passage mainly tells us ______.

A. the competition between Xiaomi and Meizu

B. the cooperation between Xiaomi and Samsung

C. the battle among Smart phone Companies

D. the development and success of Xiaomi

【2】What helped Xiaomi win the support of young and trendy Chinese?

A. Its low price.

B. Its social media strategy and business plan

C. Its fashionable design.

D. Its international promotion

【3】Who takes charge of expanding Xiaomi’s market abroad?

A. Hugo Barra B. Li Nan C. Lei Jun D. Lei Jun

【4】The example of Han Yu is used to ________.

A. tell readers that the youth like to show off

B. prove Han Yu is very intelligent

C. show Xiaomi fans’ participation and devotion

D. introduce the designer of photo folder

【5】Why Xiaomi chooses less developed countries as targeted markets?

A. Because Xiaomi doesn’t have to pay taxes.

B. Because more smartphone may be sold there.

C. Because Xiaomi was invited to develop there.

D. Because the young people there love Xiaomi.

Answer 1

【答案】

【1】D

【2】B

【3】A

【4】C

【5】B

【解析】本文介紹了中國公司小米的崛起。于2010年成立的小米公司最初通過互聯(lián)網(wǎng)以低廉的價格出售設(shè)計得體的手機，但是利用聰明的社交媒體策略和強調(diào)銷售手機服務(wù)的商業(yè)計劃，小米獲得了中國時尚年輕人的熱烈追捧，以至于躋身世界智能手機第三巨頭。

【1】D主旨大意題。文章是一篇新聞報道，開頭提出主題，即小米手機的崛起，然后在下文進行了詳細(xì)的介紹，故選D。

【2】B細(xì)節(jié)理解題。根據(jù)文章第三段and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.可知強調(diào)銷售手機服務(wù)和明智的策略使小米贏得了年輕人的歡迎，其他內(nèi)容文章沒用提及，故選B。

【3】A細(xì)節(jié)理解題。從文章末段 In 2013, the company hired Hugo Barra, an old friend of Mr. Lin’s from Google, to lead the company’s international expansion.可知選A。

【4】44. C意圖推斷題。在文章倒數(shù)第四段作者提出小米的崇拜者們積極參與小米的各種測試，而且對小米手機非常忠誠和喜愛，由此判斷該例子的提出是為了證明這一點，故選C。

【5】B細(xì)節(jié)理解題。根據(jù)文章末段可知小米選定的國外發(fā)展市場很多人還沒有買第一步智能手機，由此判斷小米進軍這些國家的目的是為了更多的銷售，選B。