Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包裝）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包裝） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛藥） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促銷）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”
小題1:. Which of the following may trick a shopper into buying a product according to the text? 
A．The cost of its packageB．The price of the product
C．The colour of its packageD．The brand name of the product
小題2:. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .
A．a(chǎn)ttracted the customers stronglyB．had weak effects on the customers
C．tricked the customers into shoppingD．caused the customers to lose interest
小題3:. Which of the following is the key to the success in product sales?
A．The way to promote goods.B．The team to produce a good product
C．The discovery of a genius. D．The brand name used by successful producers.
小題4:. Which of the following would be the best title for this text?
A．Choice of Good Products.B．Disadvantages of Products.
C．Effect of Packaging on Shopping.D．Brand Name and Shopping Tricks.

小題1:.C
小題1:.D
小題1:.A
小題1:.C
略
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：完形填空

A young man was getting ready to graduate from college. For many months he had  41 _ a beautiful sports car in a showroom, and knowing his father could well  42   it, he told him that was all he wanted.
As Graduation Day came near, the young man awaited 43 that his father had bought the car. 44  , on the morning of his graduation, his father called him into his  45  study room. His father told him how  46  he was to have such a fine son, and told him how  47  he loved him. He handed his son a beautifully wrapped (包裝)  48  box.                                                        
Curious, and somewhat disappointed, the young man opened the box and  49  a lovely, leather-bound (皮紙封面) Bible,  50  the young man’s name pressed in gold.  51 , he raised his voice to his father, and said “With  52  your money, you give me a Bible?” and stormed out of the house.
Many years passed and the young man was very successful in  53 . He had a beautiful home and wonderful family, but realized his father was very  54 , and thought perhaps he should go to him. He had not seen him  55  that graduation day.
Before he could make arrangements, he received a telegram  56  his father had passed away, and willed all his possessions to his son. He needed to come home immediately and  57 things.
When he arrived at his father’s house, sudden  58   and regret filled his heart. He began to search through his father’s important papers and saw the still gift-wrapped Bible  59  as he had left it years ago. With tears, he opened the Bible and began to turn the pages.
Suddenly, a car key dropped from the back of the  60  . It had a tag (標(biāo)簽) with the date of his graduation on it, and the words PAID IN FULL.
小題1:
A．a(chǎn)dmired
B．watched
C．seen
D．noticed
小題2:
A．offer
B．a(chǎn)fford
C．buy
D．supply
小題3:
A．marks
B．signals
C．signs
D．symbols
小題4:
A．Finally
B．Instead
C．Therefore
D．Shortly
小題5:
A．public
B．empty
C．a(chǎn)verage
D．private
小題6:
A．proud
B．comfortable
C．worried
D．interested
小題7:
A．many
B．deep
C．much
D．often
小題8:
A．paper
B．gift
C．wood
D．graduation
小題9:
A．looked
B．reached
C．discovered
D．found
小題10:
A．with
B．while
C．a(chǎn)fter
D．a(chǎn)s
小題11:
A．Anxious
B．Excited
C．Angry
D．Disappointing
小題12:
A．none
B．a(chǎn)ll
C．little
D．much
小題13:
A．business
B．study
C．future
D．home
小題14:
A．weak
B．wealthy
C．lonely
D．old
小題15:
A．on
B．until
C．since
D．a(chǎn)fter
小題16:
A．reminding
B．writing
C．reading
D．speaking
小題17:
A．look for
B．take care of
C．do with
D．hand over
小題18:
A．excitement
B．disappointment
C．surprise
D．sadness
小題19:
A．but
B．right
C．just
D．only
小題20:
A．book
B．bed
C．desk
D．door
 

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

We can make mistakes at any age．Some mistakes we make are about money．But most mistakes are about people．One might say, "Did Jerry really care when I broke up with Helen?" "When I got that great job, did Jim really feel good about it, as a friend? Or did he envy my luck?" When we look back, doubts like these can make us feel bad．
Why do we go wrong about our friends? Sometimes what people want to say hides their real meaning．And if we don't really listen, we miss the feeling behind the words． Suppose someone tells you, "You're a lucky dog．" Is he really on your side? If he says, "You are a lucky guy", that's being friendly．But if he says "a lucky dog", there's a bit of envy in those words．Maybe he doesn't see it himself．But he puts you down a little if he brings in the "dog"．What he may be saying is that he doesn't think you deserve your luck．
"Just think of all the things you have to be thankful for" is another noise that says one thing and means another．It could mean that the speaker is trying to get you to see your problem as part of your life as a whole．But is he trying to? Wrapped up in this phrase is the thought that your problem isn't important．It's telling you to think of all the starving people in the world when you haven't got a date for Saturday night．
How can you tell the real meaning behind someone's words? One way is to take a good look at the person talking．Do his words fit the way he looks? Does what he says agree with the tone of voice, his posture, or the look in his eyes? Stop and think．The minute you spend thinking about the real meaning of what people say to you may save another mistake．
Therefore, when you hear someone saying, please try to know what he really means．Don't just listen to what he says with your ears but feel the words he uses with your head．In this way you may make fewer mistakes．
小題1:.
．In the 1st paragraph, the writer says something that happened between him and his friends ____．
A．He feels happy, thinking of how nice his friends were to him
B．He feels he may not have read his friends' true feelings correctly
C．He doesn't think it was a mistake to have broken up with his friend
D．He is sorry that his friends let him down
小題2:.
This passage is mainly about __   __．
A．how to avoid mistakes about money and friends
B．what to do when you listen to others talking
C．how to avoid mistakes in understanding what people tell you
D．why you keep people friendly without trusting them
小題3:.
．According to the author, the reason why we go wrong about our friends is that
A．we fail to listen carefully when they talk
B．people tend to be angry when we check what they say
C．people usually state one thing but mean another
D．we tend to doubt what our friends say
小題4:.
．The underlined word "it" in the second paragraph refers to__    __．
A．being friendlyB．a(chǎn) bit of envy
C．a(chǎn) lucky dogD．your luck

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Remembering names is an important social skill. Here are some ways to master it.
Recite and repeat in conversation（談話，交往）.
When you hear a person’s name, repeat it. Immediately say it to yourself several times without moving your lips. You could also repeat the name in a way that does not sound forced or artificial（矯揉造作的，不自然的）.
Ask the other person to recite and repeat.
You can let other people help you remember their names. After you’ve been introduced to someone，ask that person to spell the name and pronounce it correctly for you. Most people will be pleased by the effort（努力） you’re making to learn their names.
Admit you don’t know.
Admitting that you can’t remember someone’s name can actually make people relaxed. Most of them will feel sympathy if you say, “I’ m working to remember names better. Yours is right on the tip of my tongue. What is it again？”
Use associations（聯(lián)絡(luò)，聯(lián)系）.
Link（聯(lián)系） each person you meet with one thing you find interesting or unusual. For example, you could make a mental note：“Vicki Cheng — tall, black hair.” To reinforce (加強) your associations, write them on a small card as soon as possible.
Limit the number of new names you learn at one time.
When meeting a group of people, concentrate on（集中精力） remembering just two or three names. Free yourself from remembering everyone. Few of the people in mass introductions expect you to remember their names. Another way is to limit yourself to learning just first names. Last names can come later.
Go early.
Consider going early to conferences（會議）, parties and classes. Sometimes just a few people show up（到場） on time. That’s fewer names for you to remember. And as more people arrive, you can hear them being introduced to others — an automatic （無意識的）review for you.
小題1:.．How will most people feel when you try hard to remember their names?
A．They will be moved.B．They will be annoyed.
C．They will be delighted.D．They will be discouraged.
小題2:.If you can’t remember someone’s name, you may ________.
A．tell him the truthB．tell him a white lie
C．a(chǎn)sk him for pityD．a(chǎn)sk others to help you
小題3:.．When you meet a group of people, it is better to remember________.
A．a(chǎn)ll their namesB．a(chǎn) couple of names first
C．just their last namesD．a(chǎn)s many names as possible
小題4:.．What does the text mainly tell us?
A．Tips on an important social skill.B．Importance of attending parties.
C．How to make use of associations.D．How to recite and repeat names.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Sublet.com is not just for sublets (轉(zhuǎn)租，分租) and subleases（轉(zhuǎn)租入，轉(zhuǎn)租出）! If you are searching for a place to live or just need temporary rental housing, you will find the rental you need at Sublet.com. Sublet.com is a full service rental website where landlords(房東), tenants(房客) and roommates come together to rent apartments, houses and rooms.
At sublet.com tenants can search and find every type of rental housing. Sublet.com landlords rent and sublet apartments, houses, townhouses, rooms, hotels, Bed and Breakfasts, mobile homes, vacation rentals and dormitory rooms. Sublet.com rentals and sublets meet every demand: pet friendly rentals and subleases, furnished or unfurnished rentals, short term or long term rentals, roommates, rentals and sublets for tenants with bad credit and obviously rentals for tenants with good credit. At Sublet.com tenants can search for rentals in many different ways. Search rentals by location neighborhood, by zip code(區(qū)號), by specific rental needs like doorman, pets, high speed internet, no smokers and more.
If you are a landlord and you have an apartment, house, townhouse or room to rent, post it for free at Sublet.com. Post your apartment or house for a 1 year lease, for a one week rental or even for a 1 day rental. Whatever your rental goals are, sublet.com will help by sending quality rental leads(線索). Sublet.com also offers landlords a complete tenant screening service. At Sublet.com you can conveniently run credit reports, employment reports, criminal background checks to evaluate the quality of a tenant..
Sublet.com does not share personal information. Even email addresses are not accessible to landlords or tenants. Sublet.com does not save credit card information. Sublet.com posts a TRUSTED logo(專用標(biāo)識) for landlords that have been screened and checked. And tenant reviews of landlords are posted with each listing to express the quality of a rental or a landlord. Since all landlords with tenant complaints are blocked, the length of time a landlord has been posting is shown to indicate the quality of the landlord.
小題1:At Sublet.com, _________.
A．tenants with bad credit can not find their rentals
B．tenants can not find the rentals which provide Bed and Breakfasts
C．landlords can post a flat or a room to rent without paying any money
D．landlords and tenants are informed of each other’s email addresses
小題2:This passage is probably_________.
A．a(chǎn)n ad for a housing rental websiteB．a(chǎn) guide for people to rent houses
C．a(chǎn) direction of making rental dealsD．a(chǎn) collection of rental information
小題3:People can do all the following at Sublet.com EXCEPT_________.
A．buy a well-furnished apartment
B．find a place to stay with their pets
C．evaluate the quality of a tenant
D．post their apartment or house for a short term or long term rental
小題4:The purpose of the last paragraph is probably to_________.
A．a(chǎn)ttract more tenants
B．prove that sublet.com is the best
C．refuse people with bad credit
D．convince landlords and tenants of their privacy and security

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

閱讀理解（每小題2分，滿分10分）
Instead of hitting the beach, fourteen high school students traded swimming suits for lab coats last summer and turned their attention to scientific experiments.
The High School Research Program offers high school students guidance with researchers in Texas A＆M’s College of Agriculture and Life Sciences．Jennifer Funkhouser, academic adviser for the Department of Rangeland Ecology and Management, directs this four-week summer program designed to increase understanding of research and its career potential (潛能).
Several considerations go into selecting students, including grades, school involvement and interest in science and agriculture．And many students come from poorer school districts, Funkhouser says．“This is their chance to learn techniques and do experiments they never would have a chance to do in high school.”
Warner Ervin of Houston is interested in animal science and learned how to tell male from female mosquitoes (蚊子)．His adviser, Craig Coates, studies the genes（基因） of mosquitoes that allow them to fight against malaria and yellow fever．Coates thought this experience would be fun and helpful to the high school students.
The agricultural research at A＆M differs from stereotypes（模式化，老一套）．It’s “molecular (分子) science on the cutting edge,” Funkhouser says．The program broadened students’ knowledge．Victor Garcia of Rio Grande City hopes to become a biology teacher and says he learned a lot about chemistry from the program.
At the end of the program, the students presented papers on their research．They’re also paid ＄ 600 for their work—another way this program differs from others, which often charge a fee.
Fourteen students got paid to learn that science is fun, that agriculture is a lot more than milking and plowing and that research can open many doors.
小題1:．The research program is mainly designed for ______.
A．high school advisers from Houston
B．college students majoring in agriculture
C．high school students from different places
D．researchers at the College of Agriculture and Life Science
小題2:．It can be inferred from the text that the students in poorer areas ____.
A．had little chance to go to college
B．could often take part in the program
C．found the program useful to their future
D．showed much interest in their high school experiments
小題3:．When the program was over, the students ______.
A．entered that college
B．wrote research reports
C．paid for their research
D．found way to make money
小題4:．The underlined expression “on the cutting edge” in paragraph 5 means “on the most _____ position.”
A．important B．favourableC．a(chǎn)stonishing D．a(chǎn)dvanced
小題5:．What would be the best title for the text?
A．A Program for Agricultural Science Students
B．A Program for Animal Science Students
C．A Program for Medical Science Lovers
D．A Program for Future Science Lovers

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

When it comes to eating out, we can't help thinking of big meals in the restaurants, which usually contain much more fat and less fibers. Whether it is a business meeting over lunch or a fast food meal with the kids, eating out is a part of our lives. We eat out to save a lot of time, like grabbing a bite at fast food restaurants, or we take dining out as a favorite way to relax and socialize with friends.
Eating out can be fun but many people still like eating at home more because it is healthier. When my dear wife does not prepare foods for me, I would rather cook some instant noodles and eat at home! However, we go out to eat once in a while for holidays or on special occasions.
More and more people want to make healthy food choices nowadays. Some are watching calories, while others want to keep their cholesterol(膽固醇)under control or eat less fat. Plan ahead and choose wisely, you will find foods that fit into your meal plan and make eating out both healthy and enjoyable.
Here are some pointers to remember that can help you make wise choices when eating out: go for balance, watch portion sizes and drink water or low-fat milk. Keep the ground rules of good nutrition in mind. Eat a variety of foods in moderate(適中的)amounts, limit the amount of fat you eat, and watch the amount of salt in food. If you develop the skills to make healthy choices now, your body will thank you later.
Eating out can be one of life's great pleasures. Make the right choices, ask for what you need, and balance your meals out with healthy meals at home. You can enjoy yourself and take good care of yourself at the same time.
小題1: From the passage, we can infer that often eating out______________ .
A．contributes to healthy bodiesB．maintains good relations with friends
C．is of disadvantage to healthD．saves time from cooking
小題2: On the author's wedding anniversary, _______________________.
A．he prefers to cook some instant noodles for his wife
B．he would like to have a party at home
C．he must make an important choice
D．he is likely to take his wife to eat out
小題3: The third paragraph doesn't say but implies that________________.
A．people's awareness of health has improved
B．most people are worried about their cholesterol
C．calories have caused people's attention
D．it is important to choose your food every day
小題4:If you had been watching for your diet, _____________________ .
A．you wouldn't have suffered any disease
B．you would be in good health now
C．you might have had much experience in life
D．you could have cured your illnesses

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Goats are being hired to do the work of people near SanDiego. The fires that occurred in Hillborbough four years ago destroyed thirty homes, most of which have been rebuilt. While people were rebuilding the homes, the grasses and bushes were growing back. The area is now so overgrown in bushes that there is again a major danger of fire.
The city council asked for offers to remove the bushes. The lowest bid they received was $50,000-----and that was if the city provided breakfast and lunch for the workers for thr six weeks it would take to clear the overgrown area. The city only wanted to give unlimited coffee and a piece of bread a day for each person. When that offer was rejected, the city asked for help on its website.
A sheepherder（養(yǎng)綿羊的人） in Montanta and a goatherder（養(yǎng)山羊的人） in San Bernardino read about the city’s plight （困境）while surfing the Web on their laptops. They both offered to do the job for $25,000. The council chosed the goatherder because he lived closer. When he was told that the city dump（垃圾場） was overflowing , the gotherder said, “No problem. My goats will eat everything in your dump, except the car engines, of course.” So ,for another $5,000, the city killed two birds with one stone. If all goes well, they will invite the goatherder and his “family” back every three years. The goatherder said that he would probably visit San Diego while his goats were in the dump. “I want to go there by plane, I just hope we don’t crash. My goats will miss me a lot.” He said.
小題1:Why did the city council want to remove the bush?
A．Because the fires in hillborbough destroyed 30 homes.
B．Because people wanted to build their homes there.
C．Because the overgrown bushes could cause fires again.
D．Because two sheeherder offered to do the job.
小題2:The goatherder was chosen to do the job because       
A．He offered to do it for the lower price
B．It was easier to transport his goat
C．Goats can do the job better than the job
D．The city wanted to raise more goats
小題3:According to the passage,          
A．the sheepherder offered to do the job for $50.000
B．the lowest bid to remove the bushes was $50,000
C．the sheepherder and the goatherder were both addicted to surfing the Internet.
D．hiring goats to do the job saved the government lots of money.
小題4: we can infer from the passage that          
A．the city will remove the bushes in this area regularly
B．the goatherder asked for $50,000 to kill the birds with stones.
C．the goatherder was invited to San Diego to do some sightseeing.
D．the city council was not kind to the people who worked for it.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Butter is bad for you—so is margarine（人造黃油）．Coffee raises blood pressure, but may protect against cancer．Alcohol is okay, but only if it's wine．The confusing studies on what is safe to eat and drink are enough to make it impossible for anyone to understand what "good food" is．
Take the margarine-butter debate for example．Studies that linked fat—found mostly in animal products such as meat and butter—with cancer and heart disease sent millions rushing to buy margarine．But then another study found that people who ate a lot of margarine also had high levels of heart disease．For those who have a firm faith in science, this seems to be the end of the world．
But many doctors point out that their advice has never been conflicting．For years, and in various countries, they have recommended eating less fat．
People in western countries such as Britain and the United States get about 40 percent of their calories from fat．Doctors say this should be around 30 or even 25 percent,
"We must try to reduce total fat," said Dr．Robert Richardson of the University of Edinburgh, who has been studying the effects of fat on human health for years．
"We need to go to more such food as bread, in particular brown bread, and more fruit and vegetables．"
Fresh produce may not be so safe, either．Last month the British Government advised consumers to peel their pears before eating, while many Americans briefly avoided apples because of fears over an insect killing chemical．
But Dr．Arnold, a British scientist, said any risk of such poisoning would be outweighed by the costs of not eating plant foods．
"On balance, if you were to put both risks against each other, the advice has to be eating as much fruit and vegetable daily as possible," she said．
In general, doctors conclude, variety truly is the best policy．"The general advice is pretty much the same advice that doctors have been talking about for a long time—a varied diet, a mixture of foods and not too much of any one," Arnold said．
小題1:In which section of the magazine are you most likely to find this passage?
A．Arts and CultureB．Entertainment
C．NatureD．Health
小題2:The British Government advised consumers to peel their pears before eating because ________．
A．it found that there were insects on the pears
B．it wanted consumers to avoid insect, killing chemicals
C．the skin of pears was found to be bad for people's health
D．it was a bad habit not to peel them
小題3:The underlined word "outweigh" （Para. 8） means " __________．"
A．to be heavier than usual or allowedB．to be more dangerous than
C．to be greater in value or importance thanD．to be considered less important than
小題4:What can we infer from the passage?
A．Many doctors say that their advice has never been conflicting．
B．Science provides answers to all our questions．
C．We should peel our pears before eating．
D．We should eat plant foods despite the risk of poisoning．

查看答案和解析>>

同步練習(xí)冊答案