“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance（事實(shí)）behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑聞) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
小題1:The downfall of the Arthour Andersen accounting firm is due to ___________.
A．its dishonesty in businessB．its previous images
C．its bad managementD．its poor service
小題2:Why did some famous people fall from grace?
A．Their images were not well built up.
B．They failed to live up to their images.
C．They felt much pressure from the public.
D．They paid little attention to fame and fortune.
小題3:The structure of the passage is ___________.
A: Argument   P: Point   C: Conclusion

小題4:The author tries to argue that ___________.
A．image creates everything
B．image is the key to success.
C．truth is unlikely ever to be equaled
D．truth and image are equally important

小題1:A
小題2:B
小題3:A
小題4:D

試題分析：本文由“形象就是一切”引出，敘述了在產(chǎn)品和服務(wù)的推銷以及個人方面形象都是很重要的。通過舉例說明好的形象對于成功極其重要，但實(shí)際行為同樣重要。
小題1:細(xì)節(jié)理解題。根據(jù)“But the recent scandal (丑聞) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.”可知這家會計事務(wù)所的垮臺是由于商業(yè)詐騙。故選A。
小題2:細(xì)節(jié)理解題。根據(jù)“But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.”可知名人墮落是因?yàn)樗麄児钾?fù)了自己的形象。故選B。
小題3:細(xì)節(jié)理解題�？v觀全文可以看出本文先提出論點(diǎn)，再舉例論證，最后得出結(jié)論。故選A。
小題4:推理判斷題。根據(jù)“But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.”可知作者試圖證明真相和形象同樣重要。故選D。
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A．ShanghaiB．Japan C．BeijingD．America
小題2:If you stay in the capsule hotel in Shanghai for 8 hours， you will have to pay      yuan.
A．28B．60C．68D．88
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A．DearB．Cheap.C．Close. D．Clean.
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A．it serves men as well as women
B．its capsule is much larger
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A．talking on a phoneB．texting messages
C．listening to musicD．disobeying traffic lights
小題3:The underlined word "exceeded" is closest in meaning to "____"．
A．gone beyondB．greatly influenced
C．a(chǎn)ccelerated the increase ofD．drawn the attention of
小題4:Which might be the best title of the passage?
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B．Prevention of Distraction
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How did a ban on smoking in public places come into place?
In 1998 the Smoking Kills White Paper set out a national strategy (策略) to reduce smoking prevalence (流行) and passive smoking, including in public places. The measures were voluntary and poorly carried out. After a public conference in England in 2004, the Government decided to choose for lawmaking. Scotland went first, with a ban in 2006, followed by the other nations a year later.
What is the current law?
Any person who smokes in enclosed (封閉的) public places, including pubs, offices, on public transport and work vehicles, is breaking the law. It does not extend to private houses. It is also an offence for people in charge of premises (營業(yè)場所) to permit others to smoke in them.
How was it received?
It was welcomed by most organizations except for some pub owners and restaurateurs. Many workplaces in the UK had already introduced smoke-free policies consistent with the legislation (法律，法規(guī)) before it was carried out, while others have gone beyond its basic requirements.
All railway facilities, including platforms, footbridges and other areas--whether or not fitting the definition of an enclosed public space--are covered, as are all football grounds and some cricket and athletics stadiums. School grounds are not required to be smoke-free under the legislation, but the majority now are.
How has it been forced?
Compliance (服從) in public premises has been high, with inspections suggesting that 99 per cent of places were sticking to the rules. The number of people charged for smoking in cars has been very low, which was due to the problems defining and identifying "work" vehicles. They said that a total ban on smoking in vehicles would end this confusion.
Has it improved health?
Studies in early adopters of the law, including in Scotland, suggest a reduction in hospital admissions for heart disease, which has been shown to be linked to passive smoking. There is also strong evidence of improved rates of smoking end and a drop in the number of cigarettes consumed by those who continue to smoke.
小題1:When did the first law come out to ban smoking in public places?
A．1987B．1998C．2004D．2006
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A．Jack often smokes in the office when he is alone.
B．A taxi driver is smoking with a lady in his car.
C．Tom smokes while thinking of his future at home.
D．Max smokes for relaxation during time-out in the stadium.
小題3:Who might feel unhappy about the law according to the article?
A．A restaurant owner.B．A company manager.
C．A car owner. D．A policy maker.
小題4:What can you infer from the article?
A．Most heart diseases have been proved to be linked to passive smoking.
B．A new law will soon come out with a total ban on smoking in vehicles
C．Cigarette-making factories will disappear soon.
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科目：高中英語 來源：不詳 題型：閱讀理解

High school students need “cool” jobs in summer holidays. Working at popular retail chains(零售連鎖店) and ice-cream shops are good choices. The U.S. Department of Labor(美國勞工部) says that about two-thirds of the teenager workers are in fast food business. 1/5 of cooks and food workers are between 16 and 19 years old and 2/5 of food workers are part-time workers.
If you think taking a part-time job is easier, you are wrong. For young people, whatever you do, do your jobs well. Because a good work record will be useful for higher-paid jobs in the future. Let’s share my story.
Unless with my family members, I would go to eat fast food. That doesn’t mean I don’t like working in a fast food restaurant. My first part-time job, at age 16, was at the McDonald’s in Bloomington, Indiana. It was very hard work. Especially on Indiana University football weekends, we had no time to rest, but we still had a lot of fun. Finally I got a higher-paid job.
A future manager believes that difficult work encourages success. The growing U.S. population will bring more restaurants. While many people can’t deal with the pressure(壓力) to fill orders quickly, the people who really do a great job will get plenty of rewards in the workplace.
小題1:According to the U.S. Department of Labor, ______.
A．more than half of teenager workers are in fast food business
B．teenagers in America like to work in a fast food restaurant
C．teenagers like to take a part-time job in summer holidays
D．a(chǎn)lmost all teenagers are interested in fast food
小題2:The author uses his own story mainly to tell us that ______.
A．he never liked fast food and would never eat it
B．he didn’t like working in a fast food restaurant at all
C．he did a great job, which enabled him to find a better one
D．he never went to the fast food restaurant with his family
小題3:The underlined phrase “A future manager” in Paragraph 4 means the person who ______.
A．will become a manager in the futureB．wants to be a manager in the future
C．doesn’t like his job at presentD．worries about his future
小題4:From the last paragraph, we can learn that ______.
A．a(chǎn) manager will do less work and get more money
B．not all the people are suitable for the job in fast food business
C．a(chǎn) hardworking waiter has few chances to be a manager
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