“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __1__ the face of retailing (零售業(yè)) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __2__ the shopper was cheated out of the crown. __3__ manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __4__ number of publications. Now media choice, has __5__ too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse. __6__ the internet, the consumer is finally seizing power.

As our survey shows, __7__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their __8__ will be tested as never before. Taking advantage of shoppers’ __9__ will no longer be possible: people will know-and soon tell others, even those without the internet-that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __10__ standards. Good and Good and honest firms should benefit most.

1. A. changed           B. maintained                 C. restored       D. rescued

2. A. in time                   B. in truth                     C. in case        D. in theory

3. A. Just as                  B. The moment         C. If                D. Although

4. A. 1imited                  B. minimum                  C. sufficient      D. great

5. A. disappeared            B. existed                      C. exploded      D. survived

6. A. According to         B. Thanks to                  C. But for       D. Apart from

7. A. consumer power                    B. product quality               

C. purchasing habit                     D. manufacturing efficiency

8. A. information            B. investment                 C. claims               D. shops

9. A. generosity         B. knowledge                 C. curiosity            D. ignorance

10. A. raising                B. lowering              C. abandoning         D. carrying

1.A       2.B       3.D       4.A       5.C       6.B       7.A       8.D       9.D       10.A    

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1.What does the underlined part in Para.2 refer to?

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D. Traditional customs were dying out.

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When Scotsman Alexander Graham Bell invented the telephone in 1876, it was a revolution in communication． For the first time, people could talk to each other over great distances almost as clearly as if they were in the same room． Nowadays, though, we increasingly use Bell' s invention for taking photographs, accessing the internet, or watching video clips, rather than talking． Over the last two decades a new means of spoken communication has appeared: the mobile phone．

    The first real mobile telephone call was made in 1973 by Dr Martin Cooper, the scientist who invented the modem mobile handset． Within a decade, mobile phones became available to the public． The streets of modem cities began to feature sharp-suited characters shouting into giant plastic bricks． In Britain the mobile phone quickly became the same with the "yuppie" , the new type of young urban professionals who carried the expensive handsets as status symbols． Around this time many of us said that we would never own a mobile phone．

    But in the mid-90s, something happened． Cheaper handsets and cheaper calling rates meant that, almost overnight, it seemed that everyone had a mobile phone． And the giant plastic bricks of the 80s had changed into smooth little objects that fitted nicely into pockets and bags．

    Moreover, people' s timekeeping changed． Younger readers will be amazed to know that, not long ago, people made spoken arrangements to meet at a certain place at a certain time． But later Meeting times became approximate under the new order of communication: the Short Message Service （SMS） or text message． Going to be late? Send a text message! It takes much less effort than arriving on time, and it' s much less awkward than explaining your lateness face to face and the text message has changed the way we write in English． Traditional rules of grammar and spelling are much less important when you' re sitting on the bus, hurriedly typing "Will B 15mm late - C U @ the bar． Sorry! - ）"．

    Alexander Graham Bell would be amazed if he could see how far the science of telephony has progressed in less than 150 years．If he were around today, he might say "That' s gr8! But I' m v busy rite now．Will call U 2nite．"

1.What does the underlined part in Para． 2 refer to?

A．Houses of modern cities．                B．Sharp-suited characters．

C．New type of professionals．               D．Mobile phones．

2.According to Paragraph 4, why did Meeting times become approximate?

A．People were more likely to be late for their meeting．

B．SMS made it easier to inform each other．

C．Young people don' t like unchanging things．

D．Traditional customs were dying out．

3.If you want to meet your friend at the school gate this evening, which of the following message can you send him?

A .Call U@ SKUg8 2nite．                B．IM2BZ2CU 2nite．

C．CU@ the bar g8 2nite．            D．W84U@ SKUg8 2nite．

4.What does the passage mainly tell us about?

A．Alexander Graham' s invention．

B．SMS @ a new way of communication．

C．New functions of the mobile telephone．

D．The development of the mobile phone．

 

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