12.There are thousands of products (商品) of all colors and shapes in a supermarket,making you believe that they are worth a try.How?Packaging is the silent but persuading salesman.
There on the shelves,each bottle,can,box,and jar has been carefully designed and measured to speak to the inner self of the consumer,because he/she is buying not only a product but also his/her belief in life.Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the"quality"of the product and on how well it sells,because"consumers generally cannot tell between a product and its package.Many products are packages and many packages are products.",as Louis Cheskin,the first social scientist studying consumers'feelings for packaging,noticed.
Colors are one of the best tools in packaging.Studies of eye movement have shown that colours draw human attention quickly.Take V8for example.For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body.And the word"green"today can keep food prices going up.
Shapes are another attraction.Circles often suggest happiness and peacefulness,because these shapes are pleasing to both the eye and the heart.That's why the round yellow M signs of McDonald's are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul.
6.The underlined word"consumer"in the passage meansC.
A.salesman
B.shopkeeper
C.buyer
D.product
7.According to the passage,A seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package
B.he special taste of the product
C.the strange shape of the package
D.the belief in the product
8.If a package or a product is round in shape,it canD.
A.bring excitement to the consumers
B.a(chǎn)ttract the consumers'attention
C.catch the eye movement of the consumers
D produce a happy and peaceful feeling
9."And the word green today can keep food prices going up"This sentence suggests that consumers
today areD.
A.starting to notice the importance of new food
B.enjoying the beauty of nature more than before
C.beginning to like green vegetables
D.paying more attention to their health
10.It can be inferred from the passage that V8is a kind ofB.
A.vegetable dish
B.healthy juice
C.iced drink
D.red vegetable.
分析 文章講述了人們購(gòu)買商品時(shí)買的不只是商品,還有他/她的人生信仰.商品及包裝的形狀和顏色都影響著人們的購(gòu)買行為.
解答 6-10 CADDB
6 C 詞義猜測(cè)題.根據(jù)后文的because he/she is buying not only a product but also his/her belief in life.因?yàn)樗?她買的不只是產(chǎn)品,還是他/她對(duì)生活的信仰.可知consumer是指buyer,消費(fèi)者,買家.故選C.
7 A 細(xì)節(jié)理解題.根據(jù)Studies of eye movement have shown that colours draw human attention quickly 顏色能快速吸引人的注意力,以及the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body.瘦瘦的瓶子上明快鮮紅的西紅柿和胡蘿卜讓你覺得這個(gè)產(chǎn)品對(duì)身體有益.可知令人愉快的包裝顏色能說服人購(gòu)買該產(chǎn)品.故選A.
8 D 細(xì)節(jié)理解題.文章第四自然段中的"Circles often suggest happiness and peacefulness"就很好地說明D為正確選項(xiàng).故選D.
9 D 細(xì)節(jié)理解題.聯(lián)系上下文,該詞所在句的前面一句話就說明"Green"意為"綠色健康的",故選D.
10 B 細(xì)節(jié)理解題.在文章第三自然段中的"For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it's very good for your bady."很多年來,瘦瘦的瓶子上明快鮮紅的西紅柿和胡蘿卜讓你覺得這個(gè)產(chǎn)品對(duì)身體有益.故選B.
點(diǎn)評(píng) 本文是政治經(jīng)濟(jì)類閱讀理解.做這類題材閱讀理解時(shí)要求考生對(duì)文章通讀一遍,做題時(shí)結(jié)合原文和題目有針對(duì)性的找出相關(guān)語句進(jìn)行仔細(xì)分析,結(jié)合選項(xiàng)選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測(cè),一定要做到有理有據(jù).