Question

No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts（施加） some influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified（分類(lèi)） all our little weaknesses.

Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic work FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They design hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to draw the attention of millions of people in this way.

During a radio program, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was active. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly large biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. The factory had to pay more money than they had expected, for they bought the biscuit from the student for $24,000.

Advertising
Customers and advertisers	Though1. _______ of our good taste, customers are 2._____ by advertisements when buying things.
In fact, advertisers have studied human nature in order to 3._______ customers to buy this or that product.
According to their 4.______ ,all customers love to get things for 5. _______.
The usually effective means	Advertisers offer free things, which often does 6. ______.
Hundreds of competitions are 7. ______ for customers to win huge sums of money.
Radio and television are used to 8. ______ people’s attention.
An exception	By radio, a company of biscuit manufacturers once advertised that they would offer $10 a pound for the biggest biscuit baked by a listener, which 9.______ active response.
However, they never10.______ to pay $24,000 for a truly large biscuit made by a college student and carried by a lorry.

Answer 1

1.proud

2.influenced/affected

3.persuade

4.discovery

5.free/nothing

6.work

7.designed

8.draw/attract

9.receive

10.expected

【解析】

試題分析：這是一篇說(shuō)明性的文章。文章主要說(shuō)明了，人們都不可避免地會(huì)受到廣告的影響。盡管很多人都認(rèn)為自己有很好的品味，但是廣告商通過(guò)對(duì)人的本性和分類(lèi)人們的弱點(diǎn)，來(lái)勸說(shuō)人們購(gòu)買(mǎi)他們商品。廣告商很多年前發(fā)現(xiàn)所有人都喜歡不勞而獲，這些天，廣告商不僅提高免費(fèi)的樣品，也提供免費(fèi)的汽車(chē)，房屋，旅游，廣告商設(shè)計(jì)幾百種競(jìng)賽讓人們獲得巨款。而廣播和電視使得廣告商可以以廣播和電視的方式吸引百萬(wàn)人的注意。

1. as we may pride ourselves on our good taste,意思是：盡管我們可能對(duì)自己的高品味很自豪。pride on sth對(duì)于…自豪，be proud of對(duì)…自豪。句意：盡管顧客自豪于自己的高品位。故此處填proud。

2. are no longer free to choose the things we want, for advertising exerts（施加） some influence on us.意思是：我們不再自由地選擇自己想要的東西，由于廣告在我們身上施加的影響。句意是：顧客在購(gòu)物的時(shí)候，收到廣告的影響。故填influenced/affected

3. their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified（分類(lèi)） all our little weaknesses.意思是：在他們努力勸說(shuō)我們購(gòu)買(mǎi)他們的產(chǎn)品的時(shí)候，廣告商細(xì)致地研究人們的本性和分類(lèi)人們的弱點(diǎn)。句意為：實(shí)際上，廣告商研究人們的本性為了勸說(shuō)顧客購(gòu)買(mǎi)他們的商品。故填persuade。

4. discovered years ago that all of us love to get something for nothing.意思是：廣告商很多年前發(fā)現(xiàn)我們所有人喜歡不勞而獲。故填discovery。

5. discovered years ago that all of us love to get something for nothing.意思是：廣告商很多年前發(fā)現(xiàn)我們所有人喜歡不勞而獲。故填free/nothing。

6. advertisement which begins with the magic work FREE can rarely go wrong.意思是：一個(gè)以魔術(shù)免費(fèi)工作開(kāi)始的廣告幾乎不能出錯(cuò)。故填work。

7. design hundreds of competitions which will enable us to win huge sums of money.意思是：他們?cè)O(shè)計(jì)成百上千的競(jìng)賽，使得我們可以贏得巨款。故填designed。

8. and television have made it possible for advertisers to draw the attention of millions of people in this way.意思是：廣播和電視以這種方式，使得廣告商可以吸引人們的注意。故填draw/attract。

9. a radio program, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was active.意思是：在廣播節(jié)目期間，一個(gè)餅干公司生產(chǎn)商曾經(jīng)讓一位聽(tīng)眾拷貝餅干，并且送餅干到他們的工廠。他們提供10美元為那塊最大的拷貝的餅干。競(jìng)賽的回應(yīng)是積極的。故填receive

10. factory had to pay more money than they had expected, for they bought the biscuit from the student for $24,000.意思是：這個(gè)工廠支付比他們期待更多的錢(qián)，因?yàn)樗麄儚?/p>

考點(diǎn)：考查說(shuō)明文閱讀