Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
小題1:By the first sentence of the passage the writer means that     .

A．he is fairly familiar with the cost of advertising

B．everybody knows well that advertising is a waste of money

C．a(chǎn)dvertising costs more money than everything else

D．money spent on advertising is worth while

小題2:In the passage, which of the following is NOT included in the advantages of advertising?

A．Getting greater fame.	B．Providing more jobs.
C．Raising living standards.	D．Reducing newspaper cost.

小題3:The author thinks that the well-known TV person is         .

A．quite right in passing his judgment on advertising

B．interested in nothing but the buyer’s attention

C．correct in telling the difference between persuasion and information

D．obviously unfair in his views on advertising

小題4:In the author’ opinion    .

A．a(chǎn)dvertising can seldom bring material benefit to man by providing information

B．a(chǎn)dvertising informs people of new ideas rather than wins them over

C．there is nothing wrong with advertising in persuading the buyer

D．the buyer is not interested in getting information from an advertisement

In choosing a friend, one should be very careful. A good friend can help you study. You can have fun together and make each other happy. Sometimes you will meet fair-weather friends. They will be with you as long as you have money or luck, but when you are down, they will run away. How do I know when I have found a good friend? I look for certain qualities (品質(zhì)) of character, especially understanding, honesty and reliability (可靠).
Above all else, I look for understanding in a friend. A good friend tries to understand how another person is feeling. He is not quick to judge. Instead, he tries to learn from others. He puts himself in the other person's place, and he tries to think of ways to be helpful. He is also a good listener.
At the same time, however, a good friend is honest. He does not look for faults (過錯) in others. He notices their good points. In short, a friend will try to understand me and accept me.
Another quality of a friend is reliability. I can always depend on (信賴) a good friend. If he tells me he will meet me somewhere at a certain time, I can be sure that he will be there. If I need a favor, he will do his best to help me. If I am in trouble, he will not run away from me.
There is a fourth quality that makes a friend special. A special friend is someone with whom we can have fun. We should enjoy our lives, and we would enjoy our friendship. That is why I especially like friends who are fun to be with. A good friend likes the same things I like. We share experience (經(jīng)驗) and learn from each other. A good friend has a good sense of humor (幽默), too. He likes to laugh with me. That is how we share in the joy of being friends. And I know that he is looking for the same quality in me.
When I meet someone who is reliable, honest, and understanding, I know I've found a friend!
小題1:Which of the following qualities the writer thinks is the most important in choosing a friend?

A．understanding.	B．honesty.
C．reliability.	D．a(chǎn) sense of humor.

小題2:If you have fair-weather friends, ______ .

A．they will give you all that they have when you need help

B．you will be refused when you get into trouble

C．you will become rich

D．you can be sure that you get real friends

小題3:Good friends need to ______.

A．a(chǎn)lways point out each other's mistakes

B．be helped with money

C．understand each other's feelings

D．have money or luck

小題4:This passage mainly discuss ______ .

A．the qualities of a friend

B．where to choose friends

C．how to get along with friends

D．the importance of having a friend

閱讀下列短文，從每題所給的A、B、C、D四個選項中，選出最佳選項。
I found the imagination of becoming a grandmother somewhat discouraging. I was younger than I thought a grandmother should be when I got the news that I was going to become one myself. I admit, it was not a role that I was emotionally ready to accept. I had been a young mother, and had certainly hoped my daughter would not face that same challenge. I remarried when she was a teenager, and then had two more children. On getting the news that she was expecting(懷孕), I remember thinking “What do I know about being a grandmother? —I haven’t even finished raising my own kids yet!” I don’t like to be unprepared, so I read a few books about grandparenting. That gave me a little help, but I was still uncertain. I thought about other grandmothers I knew, and got a few ideas I liked and a few more that I didn’t. But I couldn’t quite figure out what kind of grandmother I wanted to be. Then I thought about my own grandmother, Granny, as she’s known by most people, and I knew I had the answer.
I didn’t realize it until that moment, but my own grandmother was the example for the kind of grandmother I wanted to be. I am fortunate that I got to spend a lot of time with my grandparents when I was a little kid. Here is what I learned from my Granny：
Grandmothers always have a cookie jar. For my whole life, Granny always had a cookie jar full of cookies. When I was a little tiny girl, just at eye level with the counter, Granny would get the cookie jar down for me. When I was a little older I learned how to pull the chair over so I could reach. As I got taller, if I really stretched, I could reach the cookie jar with my finger tips and move it close enough to get it down off the counter to find out what kind of treat was inside. Always the first thing I did when I went to Granny’s house was check the cookie jar, and there were always cookies in it. Many years later, I’ll drive my own children to Granny’s house and the first thing to do is get us all a cookie.
So grandmothers must have a cookie jar, and on my granddaughter’ s first Christmas，my daughter bought me my own cookie jar. She said when they came to see me，her daughter would find the treat the way she did and I did.
小題1:The writer thought it was a little discouraging to be a grandmother because________.

A．she was not old enough to be one

B．she was not emotionally ready to be one

C．she thought her daughter was too young to be a mother

D．grandmother should be older than she was

小題2:The underlined phrase “that same challenge ” in the first paragraph refers to “________”

A．taking care of a grandchild

B．taking care of a baby

C．being a young grandmother

D．being a young mother

小題3:It can be inferred from the last paragraph that________.

A．the writer has many happy memories of her grandmother’s cookie jar

B．the writer always wanted to know what was inside her grandmother’s cookie jar

C．the writer often drove her grandchildren to see her grandmother’s cookie jar

D．women of the writer ‘s age all have a cookie jar for their grandchildren

小題4:What kind of grandmother did the writer want to be?

A．One who has a jar filled with many kinds of cookies for children and herself.

B．One who grows up with her grandmother^ cookie jar with all kinds of cookies.

C．One who is like her own grandmother with a cookie jar to treat her grandchildren.

D．One who always makes different kinds of cookies to treat her grandchildren.

小題5:Which of the following can be the best title of this text?

A．Grandmother’s Cookie Jar

B．Grandmother’s Treat for Children

C．Grandmothers and Grandchildren

D．Happy Memories of Cookies

RESOURCES BELONG TO THE SOCIETY
When I arrived in Hamburg Germany, my colleague who worked there arranged a welcome party for me in a  36 . We noticed a few customers including several old ladies, were having their meal. When a dish is  37 , the waiter would distribute the food for them, and they would  38 every bit of the food on their plates.
As I was hungry, my local colleague  39 much food for me. Since there were other things to do, we did not  40 much time dining. When we planned to leave, there was still about one third of  41 food left. When we were leaving the restaurant, we  42 someone calling us. When the old ladies spoke to us in English, we understood that they were  43 about us wasting so much food.
“We  44 for our food; it is none of your  45 how much food we left behind”, my colleague told the old ladies. They got angry, and one of them  46 made a call to someone. After a while, an officer in  47 arrived. Upon knowing what had happened, he issued us a 50-euro  48 . The officer told us in a stern（嚴厲的）voice: “order  49 you can consume. Money is yours,   50 the resources belong to the society. You have no  51 for wasting them.” Our face turned red. We all agreed with him in our  52 . My colleague took out a 50-euro note and repeatedly  53 to the officer.
My colleague copied the fine ticket and gave a copy to each of us as a souvenir. We all  54 it to remind us that we should never be  55 .

小題1:	A．restaurant B．company C．family D．bank

小題2:	A．cooked B．served C．gathered D．missed

小題3:	A．desert B．refuse C．oppose D．finish

小題4:	A．kept B．sold C．ordered D．made

小題5:	A．save B．spend C．divide D．find

小題6:	A．undiscovered B．undeveloped C．unconsumed D．undetermined

小題7:	A．a(chǎn)ppointed B．knew C．realized D．heard

小題8:	A．curious B．unhappy C．nervous D．optimistic

小題9:	A．paid B．a(chǎn)sked C．a(chǎn)pplied D．a(chǎn)ccounted

小題10:

A．matter B．mind C．question D．business

小題11:

A．immediately B．passively C．excitedly D．regularly

小題12:

A．rags B．uniform C．fashion D．dream

小題13:

A．a(chǎn)ward B．food C．fine D．souvenir

小題14:

A．how B．it C．that D．what

小題15:

A．but B．a(chǎn)nd C．or D．so

小題16:

A．a(chǎn)bility B．problem C．reason D．power

小題17:

A．words B．hearts C．faces D．ears

小題18:

A．a(chǎn)pologized B．a(chǎn)ccused C．a(chǎn)dmitted D．a(chǎn)pproved

小題19:

A．stuck B．broke C．kept D．threw

小題20:

A．hopeful B．grateful C．merciful D．wasteful

Travel is exciting and summer is a busy period for holiday travel. Many people will travel great distances in airplanes, cars or other vehicles. Experts say people should know about other health problems that can strike when traveling by air.
One of these is a condition called hypoxia (缺氧癥). It results from a lack of oxygen to the brain. Experts say the body begins losing oxygen minutes after an airplane leaves the ground. The air pressure in a plane during flight is lower than at sea level. This makes it more difficult for the body to effectively use the same amount of oxygen as it would on the ground. Fewer oxygen molecules （分子） cross the tissues (組織) in the lungs and reach the bloodstream.
The result is a five to twenty percent drop in the amount of oxygen in the blood. This reduces the amount of oxygen that reaches the organs of the body.
One effect of this lack of oxygen to the brain is a headache. When this happens, the heart attempts to fix the situation by beating harder and faster. This can make the traveler feel tired.
These signs of hypoxia are not dangerous in a healthy person. But a drop in oxygen level can cause a health emergency in people with heart or lung problems. They might lose consciousness or even suffer a heart attack.
Experts say that smoking cigarettes and drinking alcoholic liquids also reduce the body’s ability to use oxygen. So they suggest that people not drink alcohol or smoke cigarettes either before or during a flight. They also say persons with heart or lung problems should seek advice from their doctors before flying.
小題1:The author writes the passage mainly to ___.

A．warn people in airplanes of possible dangers

B．offer some advice on avoiding health problems

C．explain the causes and effects of hypoxia

D．a(chǎn)dvise people not to smoke or drink alcohol

小題2:According to the passage, what leads to hypoxia?

A．The brain lacks enough oxygen.

B．The air pressure in a plane is too high

C．Our body needs less oxygen during takeoff.

D．The bloodstream contains no oxygen molecules.

小題3:The underlined part “fix the situation” means “___”.

A．use more oxygen it needs

B．increase the air pressure

C．reduce the amount of blood

D．bump more blood to the brain

小題4:Why should passengers not smoke or drink before flying?

A．They weaken the body’s ability to use oxygen.

B．Smoking may pollute the air inside the airplane.

C．Drinking alcohol may raise one’s blood pressure.

D．Drinking is forbidden at the airport.

小題5:Do you think which the following title is the best title for this passage?

A．Tralling

B．how to travel

C．some suggestions about on the plane while travelling

D．the causes and effects of hypoxia

September can be a depressing month. The summer holidays are over, it’s time to go back to work or school and Christmas is four months away. However, for some people it’s the perfect time to get away.
These days more and more people are taking their holidays late in the year and for good reasons. Holidays in autumn can be cheaper, the resorts are less crowded and the weather isn’t as extreme as it is in the summer. So, where are the best places to go? Here are our top tips.
Sardinia (in Italy) has an average temperature of 27℃ in September. It also has “Autunno in Barbagia” (Autumn in Barbagia) a series of festivals that take place in 27 villages in Barbagia, a mountainous region of inland Sardinia. The festivals continue from September to December, so there’s always something happening. There are street markets, craft workshops and there’s lots of eating and drinking (This is Italy, after all).
Dubrovnik Croatia has become very popular in summer but it’s quieter and more pleasant once the crowds have left. The weather is still warm but less humid. You can take a ferry to the popular beaches on the islands of Sunj and enjoy it with locals.
Dahab Egypt, is extremely hot in the summer with temperatures up to 38℃. However, the autumn is cooler while the sea is still warm. This makes Dahab the perfect place for snorkeling and windsurfing. There are also interesting historical sites to visit such as the Coloured Canyon, with its dramatic rock formations, and St Catherine’s Monastery, at the foot of Mount Sinai.
Kas is a relaxed fishing village on the Lycian coast in southern Turkey. There are plenty of things to do and the temperature has dropped (so you can actually enjoy doing them!) Kas is a good place to stay if you want to walk part of the Lycian way: a long-distance footpath that stretches for 500km from Fethiye to Antalya through the ancient land of Lycia. There are also watersports, of course. The best time to go diving is supposed to be after the first rains of autumn (usually between late September and early October) when the fish become most active.
Marrakech Morocco is another good destination. The city itself is a fascinating place to spend a few days. When you have had enough of that, go to Tigmi, a beautiful hill town about 20 kilometers away. There’s a hammam (a Turkish bath) and a large heated pool, which makes it the perfect place to relax.
Wherever you go this autumn – have fun!
小題1:Here are the good reasons for people to take holidays in autumn except that _______.

A．Holidays in autumn can be cheaper

B．the scenery in autumn is more attractive

C．the resorts in autumn are less crowded

D．The weather is neither too hot nor too cold

小題2:We can infer from Paragraph 3 that _______________.

A．visitors can take part in a series of festivals in October in Barbagia

B．Barbagia in Egypt is surrounded by mountains

C．the festivals continue from September to November

D．the temperature in Sardinia in September is always below 27℃

小題3:For someone who enjoys walking, __________ is the best choice.

A．Kas

B．Marrakech

C．Dahab

D．Dubrovnik

小題4:Which of the following places may not be close to sea?

A．Dubrovnik

B．Dahab

C．Kas

D．Marrakech

“Have a nice day!” may be a pleasant gesture or a meaningless. When my friend Maxie says “Have a nice day” with a smile, I know she sincerely cares about what happens to me. I feel loved and secure since another person cares about me and wishes me well.
“Have a nice day. Next!”This version of the expression is spoken by a salesgirl at the supermarket who is rushing me and my groceries out the door. The words come out in the same tone（腔調(diào)）with a fixed procedure. They are spoken at me, not to me. Obviously, the concern for my day and everyone else’s is the management’s attempt to increase business.
The expression is one of those behaviors that help people get along with each other. Sometimes it indicates the end of a meeting. As soon as you hear it, you know the meeting is at an end. Sometimes the expression saves us when we don’t know what to say “oh, you may have a tooth out? I’m terribly sorry, but have a nice day.”
The expression can be pleasant. If a stranger says “Have a nice day” to you, you may find it heart-warming because someone you don’t know has tried to be nice to you.
Although the use of the expression is an insincere, meaningless social custom at times, there is nothing wrong with the sentence except that it is a little uninteresting. The salesgirl, the waitress, the teacher, and all the countless others who speak it without thinking may not really care about my day. But in a strange and comfortable way, it’s nice to know they care enough to pretend they care when they really don’t care all that much. While the expression may not often be sincere, it is always spoken. The point is that people say it all the time when they like.
小題1:How does the author understand Maxie’s words?

A．Maxie shows her anxiety to the author.

B．Maxie really wishes the author a good day.

C．Maxie encourages the author to stay happy.

D．Maxie really worries about the author’s security.

小題2:What does the underlined sentence in Paragraph 2 mean?

A．The salesgirl is rude.

B．The salesgirl is bored.

C．The salesgirl cares about me

D．The salesgirl says the words as a routine.

小題3: By saying “Have a nice day,” a stranger may _____.

A．try to be polite to you

B．express respect to you

C．give his blessing to you

D．share his pleasure with you

小題4:According to the last paragraph, people say “Have a nice day”_______.

A．sincerely

B．a(chǎn)s thanks

C．a(chǎn)s a habit

D．encouragingly

小題5:What is the best title of the passage?

A．Have a Nice Day—a Social Custom.

B．Have a Nice Day—a Pleasant Gesture.

C．Have a Nice Day—a Heart-warming Greeting.

D．Have a Nice Day—a Polite Ending of a Conversation.

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收視率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
小題1:Television sport programs on weekend afternoons         .

A．result in more sport event

B．get more viewers to play sports

C．make more people interested in television

D．bring more money to the television networks

小題2:Why would weekend afternoons become dead time without sport programs?

A．Because there would be few viewers

B．Because the advertisers would be off work

C．Because television programs would go slowly

D．Because viewers would pay less for watching television

小題3:In many families, men make decision on          .

A．holiday

B．sports viewing

C．television shopping

D．expensive purchases

小題4:The ratings are not important for golf and tennis programs because         .

A．their advertisers are carmakers

B．their viewers are attracted by sports

C．their advertisers target at rich people

D．their viewers can afford expensive cars

小題5:What is the passage mainly about?

A．Television viewers are determined by male viewers

B．Rich viewers contribute most to television companies

C．Sports are gaining importance in advertising on television

D．Commercial advertisers are the major sponsors of sport event

Celebrated in the city of Munich, Germany, the Oktoberfest, as it is popularly called, is a 3-week festival that takes place in the months of September and October. Also called the largest beer festival in the world, the Oktoberfest gathers about 6 million visitors worldwide every year. Seeing the popularity of the festival, many countries around the world have adapted to what they call their own version of the Oktoberfest. So if you are not able to make it to Germany, you can always enjoy the festival in the areas mentioned below. Don’t miss out on it!
Brazil: welcome to the German town of Blumenau in Brazil. Well, we are not talking about Germans living in the town, but the place was originally founded by immigrants from Germany in the year 1850. The town is built in a traditional German style and there are a fair number of people who still live the way it used to be in good old days. The Oktoberfest is celebrated in a small village called Parque Vila Germanica between the dates of October 1^st to October 18^th. Guests can enjoy the festival in addition to exploring the town and its sites which include a beer museum.
Vietnam: celebrated in Ho Chi Minh City since 1992, the Oktoberfest event over here is conducted between the 6^th and the 11^th of October and the decorations are like the original festival in Munich, with large wooden tables lined with beer.
The Philippines: unlike the original Oktoberfest which is celebrated in a certain area, the Oktoberfest in the Philippines is a recent addition to the already existing festival which takes place between the 4^th of September and the 9^th of October. Now the event is set to be celebrated in a total of 30 parties in various cities around the country.
Canada: over 700,000 guests (second highest after Munich) in and around Canada take part in the Oktoberfest celebrated in Ontario between the 9^th and the 17^th of October.
小題1:In which place does the Oktoberfest take place from September to October?

A．In Blumenau.

B．In Ontario.

C．In Ho Chi Minh City.

D．In Munich.

小題2:From the first paragraph we can know that _______.

A．the Oktoberfest in Germany is the biggest beer festival in the world.

B．every year about 600,000 people celebrated the Oktoberfest in Germany

C．the Oktoberfest lasts longer in Germany than in any other country

D．in Germany the name “beer festival” is better known than the Oktoberfest

小題3:About the Germany town of Blumenau, we know that ______.

A．only Germans live in the town

B．the town was first founded by Germans

C．people in the town all live in the old German way

D．the town has many beer festivals

小題4:The author’s purpose in writing this passage is ______.

A．to call on more people to travel abroad

B．to attract more tourists to the Oktoberfest in Munich

C．to introduce Oktoberfest celebrations in the world

D．to describe the development of the Oktoberfest

A camera and a computer can “see” something that perhaps millions of pairs of eyes failed to see for 480 years: the Mona Lisa’s necklace. The discovery about the famous painting was made by an American physicist.
The Mona Lisa, painted by the Italian, Leonardo da Vinci, has been on show for many years in Paris. Now a row of white spots on the neck have been “seen”. They are said to be the remains (痕跡) of a necklace which the artist later painted over.
The painting will be examined further by using infrared scanning (紅外線掃描) techniques. Laser (激光) technology can be used to show what lies directly under the surface of the finished work, too. This will help us to understand how the artist drew the picture: Did he begin with a quick-made drawing or have second thoughts as he painted the picture?
This kind of knowledge will show us the famous artist at work. It may also help to explain Mona Lisa’s smile, which has puzzled art lovers for centuries.
小題1:This passage is mainly about ______.

A．the famous artist Leonardo da Vinci

B．a(chǎn)n American physicist’s discovery

C．further researches on the Mona Lisa

D．The uses of modern technology

小題2:The Mona Lisa is ______.

A．a(chǎn) famous artist	B．a(chǎn) famous painting
C．a(chǎn) smiling woman	D．a(chǎn) lost necklace

小題3:In this passage, “the Mona Lisa’s lost necklace” suggests that ______.

A．Mona Lisa once wore a necklace

B．someone stole the necklace from the Mona Lisa

C．the artist did not keep the necklace he had painted on the neck

D．the artist had a necklace stolen while working on the painting

小題4:According to the passage, the white spots on Mona Lisa’s neck ______.

A．a(chǎn)re still invisible to visitors

B．have turned into a necklace

C．have already appeared before visitors

D．a(chǎn)re looking more and more like a necklace

小題5:The painting will be examined further so that people may know more about ______.

A．Mona Lisa and her smile

B．the time when it was finished

C．infrared scanning and laser

D．this art work and the artist