Question

【題目】 Until the 1990s coffee was rarely served in China except at luxury hotels aimed at foreigners. When Starbucks opened its first outlet there in 1999, it was far from clear that the country’s avid tea-drinkers would take to such a different-and usually more costly- source of caffeine. Starbucks tried to attract customers unused to coffee’s bitter taste by promoting milk and sugar-heavy concoctions(調(diào)和) such as Frappuccinos.

But coffee has become fashionable among the middle class in China. Starbucks now has about 3, 800 outlets in China- more than in any other country outside America. Statista, a business-intelligence portal(門戶網(wǎng)站), says the roast coffee market in China is growing by more than 10 % a year. Starbucks and its rivals see big opportunities for expanding there.

So too, however, do home-grown competitors. A major new presence is Luckin Coffee, Beijing- based chain. Since its founding less than two years ago, it has opened more than 2,300 outlets. On May 17th Luckin’s initial public offering on the Nasdaq stockmarket raised more than $570m, giving it a value of about $4bn.

Luckin’s remarkable growth is sign of change. No longer do Chinese consumers see coffee as such a luxury. Most of Luckin’s outlets are merely kiosks where busy white-collar workers pick up their drinks, having ordered them online. Super-fast delivery can also be arranged through the company’s app. Independent coffee shops are springing up. The growth is striking given the country’s reputation for its tea-drinking culture where many residents like to relax in teahouses sipping tea served gracefully.

But the two markets are different. The teahouses tend to cater to older people who like to spend long hours playing mahjong and gossiping. At the coffee shops it is rare to see anyone over 40. Young people use them for socialising, but much of their interaction is online -sharing photos of their drinks and of the coffee-making equipment. An option on the Chinese rating app Dianping allows users to search for wanghong ("internet viral") coffee houses: ones with particularly photogenic decor(照片裝飾) where better to sip and We Chat?

【1】How did Starbucks try to appeal to Chinese consumers?

A.By reducing the price slightly.B.By introducing the benefits of coffee.

C.By making coffee taste not so bitter.D.By promoting its products effectively.

【2】What does Luckin Coffee’s growth suggest?

A.People tend to like coffee’s bitter taste.

B.People’s views on coffee-drinking have changed.

C.People in China can afford coffee now.

D.Tea is no longer part of Chinese culture.

【3】What does the underlined word “kiosks” in paragraph 4 mean?

A.Places where people can drink beer.

B.Restaurants where food can be taken away.

C.Shops aimed at people who like drinking coffee.

D.Small shops or stores where newspapers and drinks are sold.

【4】What is the best title for the text?

A.Coffee is taking off in China.

B.Tea-drinking is not popular.

C.Coffee or tea, which do you prefer?

D.Coffee has become people’s favorite in China.

Answer 1

【答案】

【1】C

【2】B

【3】D

【4】A

【解析】

這是一篇說明文。文章講述了咖啡進(jìn)入中國市場的歷史以及現(xiàn)狀。

【1】細(xì)節(jié)理解題。根據(jù)第一段最后一句 Starbucks tried to attract customers unused to coffee’s bitter taste by promoting milk and sugar-heavy concoctions可知，星巴克通過加牛奶和多糖調(diào)和物的方式吸引更多顧客來嘗試這種不習(xí)慣的咖啡的苦味。也就是說他們試圖讓咖啡不是那么苦。故選C。

【2】推理判斷題。根據(jù)第四段第一和第二句可知瑞幸咖啡的快速增長是一個(gè)改變的標(biāo)志，意味著中國消費(fèi)者不再把咖啡當(dāng)做是奢侈品。也就是說中國人對(duì)咖啡的看法發(fā)生了改變，故選B。

【3】詞句猜測題。根據(jù)第四段該詞后內(nèi)容可知，在這個(gè)地方忙碌的白領(lǐng)員工能拿他們之前網(wǎng)上定好的咖啡。并且由下文中的“Independent coffee shops are springing up.（獨(dú)立的咖啡店正在興起）”可知，劃線單詞意味著不是獨(dú)立的咖啡店，那可以推測就是像書報(bào)亭一樣的地方。故選D。

【4】主旨大意題。本文從1999年星巴克入住中國，到中國本土的瑞幸咖啡的興起，從中國人不習(xí)慣咖啡的苦味道到態(tài)度的轉(zhuǎn)變，主要講述了咖啡在中國的興起。故選A。

猜測詞義題在高考中有三種考查形式：生詞猜測詞義或熟詞生義、猜測一句話的意思、指代關(guān)系猜詞（代詞或者名詞）。從近三年考查形勢看，三種考查方式同等重要。本文中考查的是生詞猜測詞義。這種題型的解法主要是在生詞后找到其釋義句。但除了釋義句我們還可以利用篇章結(jié)構(gòu)找到其對(duì)應(yīng)詞語幫助我們解題。例如本文主要可以通過現(xiàn)在的kiosks與正在興起的Independent coffee shops的對(duì)比關(guān)系，確定kiosks不是獨(dú)立的咖啡店。再根據(jù)其后的定語從句確定它應(yīng)該是路邊小店。故選D。